advertising

July 12, 2018

THE WORLD CUP OF ADVERTISING BOOKS

There are so many must-read advertising books. The subjects range from creativity to behavioural economics, strategy, divergent thinking, problem solving, social anthropology, marketing science, customer insight… the list goes on and on. In fact there are even so many lists of must-read advertising books that the lists go on and on. Exhausted from these never-ending reading lists, Lucian, Harry and Tom decided...

advertising/Books Comments: 15

June 25, 2018

SELLING TO MACHINES, OUR NEXT CUSTOMER.

Will Artificial Intelligence take all the jobs in advertising? Not if we get better at what we do. We must use our creativity and open our hearts to understand the Machines, writes Pelle Sjoenell, Worldwide Chief Creative Officer of BBH. Image from Blade Runner 2049 Today, if you need toilet paper quickly you can say, “Alexa I really need toilet...

advertising/AI Comments: 2

June 18, 2018

PEOPLE PEOPLE PEOPLE. NICK KENDALL ON HOW TO LEAD.

‘As I get older, the more old cliches reveal their old truths. Sorry Ben, but my one piece of advice to you therefore, is a cliché – people, people, people’, writes Nick Kendall, former Head of Strategy at BBH, in our ongoing series where Ben Shaw asks for leadership advice. As the robots take over, as data becomes the new...

advertising/Leadership/Nick Kendall/strategy Comment: 1

June 4, 2018

THE LONG AND THE SHORT OF IT needs THE WRONG AND THE SHIT OF IT

We’ve built a marketing culture that’s obsessed with aping winners and sweeps failure under the carpet. Our industry’s effectiveness bible, The Long And The Short Of It, is a huge compilation of lessons from winners, yet it’s in the losers that we can best understand success, writes Harry Guild, data strategist at BBH London If you judge life by longevity, Dorothy...

advertising/data Comments: 12

May 22, 2018

MAKING GREAT ADVERTISING IS REALLY SIMPLE. IT’S ALSO REALLY HARD.

by Lucian Trestler Before I worked in advertising I thought it’d be the easiest job in the world. I thought that because 99% of ads are shit, all you need to do to be successful is be like the not-shit 1%. That is to say be emotional, be punchy, be provocative, be…. anything, just be different to the boring boring...

advertising/BBH Labs/creativity/data/strategy/UX Comments: 8

May 9, 2018

MANAGING THE UNMANAGEABLES. TIPS FROM AG, HEAD OF STRATEGY AT BBH LA.

Leading a team of strategists is the ultimate torture test of your management skills. Imagine a gaggle of introverted, smart, and hyper-critical individuals whose default setting is to judge you unworthy of their time. I like to think that once you’ve managed strategists, you can manage anything, writes AG Head of Strategy at BBH LA. Picture from 2000 EDS commercial...

advertising/strategy Comments: 0

May 3, 2018

WHAT THE FUCK IS GDPR?

In this episode we nerd out on GDPR, the data regulation revolution that is set to have a gigantic impact on the relationship between brands and consumers in the UK. ‘Get it wrong and you could be fined up to 20mil euros or 4% or a firm’s global turnover, the board could even go to jail.’ And yet it still seems to...

advertising/data Comments: 2

February 18, 2018

IF YOU WANT TO CHANGE CULTURE YOU NEED UX

Relying on policy alone to create an inclusive culture and more effective workforce misses cultural subtleties that can damage the individual and the industry, lessons from User Experience can help us progress towards real inclusivity, writes BBH UX Strategist, Amy Andrews. Photo credit: Gerome Viavant on Unsplash Advertising and tech are historically exclusive industries. But this is not necessarily about diversity- whether...

advertising/transformational change/User Experience/UX Comments: 0

February 6, 2018

ENTERTAIN OR DIE?

The best way to experience our brand spanking new monthly podcast is to immediately stop reading this and hit play below, writes BBH Editorial Director Richard Cable. If you’d like to know a little more before you commit, read on. Today we are the launching the new BBH Labs podcast. Each episode we’ll be asking a different, burning question about the...

advertising/entertaiment/podcast Comments: 2

January 22, 2018

FORGET ‘MANIFESTOS’. BRAND ADS SHOULD BE AS SHORT AS POSSIBLE.

For some time brands have broadcast lengthy ‘manifestos’ to differentiate themselves from the competition when perhaps less is more, writes Lucian Trestler, Strategy Director at BBH and Editor of BBH Labs. I’ve got a few problems with brand ‘manifesto’ ads. With a couple of notable exceptions, they are just strategy set to a mood film. They over explain something that...

advertising/creativity Comments: 7

December 18, 2017

HAVE WE LOST THE ABILITY TO MAKE WHAT WE MAKE INTERESTING?

So many brand/comms ideas feel so similar nowadays and it’s not just because everyone reads the same reports and does the same research. It’s because we, as a profession, have lost confidence in our ability to make what we make interesting, writes Shai Idelson, Strategy Director and Creative, BBH. I love end-lines. The delicate art of capturing a meaningful thought...

advertising/ideas/strategy Comments: 17

December 4, 2017

MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA

Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of the most basic data-points available to everyone, writes Tom Roach, Managing Partner, Effectiveness, BBH. ‘How did Facebook, which prides itself on being able to process billions of data-points…somehow not make the connection that electoral ads paid for in roubles were coming from Russia. Those...

advertising/data/Insight/Uncategorized Comments: 23

Category: advertising