October 16, 2017

STEREOTYPES ARE LAZY, DAMAGING AND INEFFECTIVE. HERE’S THE SOLUTION.

For decades advertising has been notorious for perpetuating stereotypes, but their continued use leads to ineffective work and damaging cultural norms. Here Madeleine Young, Strategist at BBH, outlines 4 practical steps agencies must to take make a positive impact on the work and the world. I was sixteen when I first appreciated the capacity of advertising to make my life...

advertising/process/stereotypes Comment: 1

October 6, 2017

AD SCHOOL DOESN’T GET YOU INTO AN AD AGENCY. THIS BOT DOES.

BAS is a project by Daniel Liakh of BBH London, Kostia Liakhov and Kate Harrison of R/GA Sydney and Sam Cable of Leo Burnett Sydney. In an ideal world your ad school would give you all the tips, tricks, contacts and information you need to build a portfolio and hustle your way into your first job. Unfortunately, most can’t and...

advertising/BBH Labs/chatbots Comment: 1

September 12, 2017

“IF YOU WANT TO SPEAK TO EVERYONE, SPEAK TO SOMEONE.”

Brands are so afraid of turning any potential buyers off, they are increasingly making work that fails to turn anyone on. John Harrison, Managing Partner at BBH London, suggests 4 things we could do in order to create work that cuts through this morass of averageness. There was a restaurant in Kingston upon Thames that I used to regularly walk...

advertising/BBH/Brands Comments: 4

September 7, 2017

FOR SALE: THE MOST EXPENSIVE (BANNER) AD OF ALL TIME

by Lucian Trestler, Strategy Director at BBH London and editor of BBH Labs & Jack Colchester, Senior Data Strategist at BBH London.     Banner ads are used to drive sales from the bottom of the purchase funnel and are often sold as a cost effective way to extend the reach of a campaign. But it is not a media that...

advertising/BBH Labs/digital/media Comments: 5

August 24, 2017

DIGITAL IS HAVING A MIDLIFE CRISIS. THE WAY FORWARD IS EXPERIMENTATION.

Digital media’s grand promises have not been fulfilled. Instead targeting fails, context blindness and a fundamental disrespect for people’s attention are jeopardising both brand growth and the social contract advertising has been built on. We need to remember some timeless principles and experiment with the new if we are to improve, writes Thomas Wagner, Planning Director at BBH Singapore. The...

advertising/attention/BBH/Cross-platform/digital/media Comment: 1

August 3, 2017

STOP BUYING REACH AND START EARNING IT

Media is slowly suffocating social media. The relentless optimisation towards media efficiency and mass reach is resulting in shorter, less effective social banner adverts. This is disrupting people’s experience of social and not shifting brand metrics. It is time marketeers shifted their focus away from paid reach and towards organic resonance, writes Jack Colchester, Senior Data Strategist at BBH London....

advertising/data/media/social media/strategy Comment: 1

July 18, 2017

WHY NEEDY BRANDS WILL NEVER MAKE GREAT ENTERTAINMENT

Great entertainment is transgressive. It breaks the rules and provokes your emotions. Brands must overcome their need to be liked and challenge their audiences if they want to create entertainment that truly impacts culture, writes Richard Cable, Editorial Director at BBH London. If great advertising and great entertainment have one thing in common, it’s that they both provoke a profound emotional...

advertising/Brands/entertaiment Comment: 1

June 22, 2017

WHAT’S LOVE GOT TO DO WITH IT

By Thomas Wagner Brand love should be dead. Byron Sharp and the Ehrenberg Bass Institute should have seen to that. But many in our profession are still pursuing it. Brand differentiation. Loyalty beyond reason. It’s all alive and well. Perhaps because we have a fundamental need to be seen to make a genuine difference to society that goes beyond selling stuff....

advertising/attention/Brands/content/media/Rants/strategy Comment: 1

September 9, 2013

The future of display is native

The final (for now) instalment in a series of cross-posts of some of the monthly tech columns we’ve written for Marketing magazine over the course of the year. This article on native advertising appeared in Marketing’s April issue. *** A wise agency head recently told me that, statistically, a person is more likely to die in an airplane crash than...

advertising/digital Comment: 1

May 20, 2013

The ABCs of Contemporary Creatives

[slideshare id=21330048&doc=abcsbookweb-130517090318-phpapp02&type=d] As a product of the first dotcom boom in the mid-nineties I have always been digitally minded. I found my way to advertising through a decade of working in some of the finest interactive studios. More so than ever those two worlds have collided. Earlier this year I set out to write a book that took some of...

advertising/awesomeness/BBH Labs/Books/culture/digital Comment: 1

April 12, 2013

The Return of the Barn – BBH NY Summer Session

Author: Sam Jesse (@sam_jesse), Strategist, BBH NY. It’s hard to believe the Barn is turning four this summer. During its short existence, the Barn and its interns have had some big moments. From the very first project to receive national attention (http://datingbrian.com/) to another which won two Lions at Cannes (http://underheardinnewyork.com/), the Barn keeps moving onward and upward. We even...

advertising/BBH/People Comments: 0

December 10, 2012

Global Internet Trends of 2012

Photo: Mary Meeker, KPCB KPCB Internet Trends 2012 We at BBH Labs are big fans of Mary Meeker. Every year we like to republish her Internet Trends and this year is no exception. The report has changed throughout the years but the insight gets richer and more useful as time goes on. The report is just under 90 slides so...

advertising/data/interactive/mobile Comments: 0