advertising

February 18, 2018

IF YOU WANT TO CHANGE CULTURE YOU NEED UX

Relying on policy alone to create an inclusive culture and more effective workforce misses cultural subtleties that can damage the individual and the industry, lessons from User Experience can help us progress towards real inclusivity, writes BBH UX Strategist, Amy Andrews. Photo credit: Gerome Viavant on Unsplash Advertising and tech are historically exclusive industries. But this is not necessarily about diversity- whether...

advertising/transformational change/User Experience/UX Comments: 0

February 6, 2018

ENTERTAIN OR DIE?

The best way to experience our brand spanking new monthly podcast is to immediately stop reading this and hit play below, writes BBH Editorial Director Richard Cable. If you’d like to know a little more before you commit, read on. Today we are the launching the new BBH Labs podcast. Each episode we’ll be asking a different, burning question about the...

advertising/entertaiment/podcast Comment: 1

January 22, 2018

FORGET ‘MANIFESTOS’. BRAND ADS SHOULD BE AS SHORT AS POSSIBLE.

For some time brands have broadcast lengthy ‘manifestos’ to differentiate themselves from the competition when perhaps less is more, writes Lucian Trestler, Strategy Director at BBH and Editor of BBH Labs. I’ve got a few problems with brand ‘manifesto’ ads. With a couple of notable exceptions, they are just strategy set to a mood film. They over explain something that...

advertising/creativity Comments: 7

December 18, 2017

HAVE WE LOST THE ABILITY TO MAKE WHAT WE MAKE INTERESTING?

So many brand/comms ideas feel so similar nowadays and it’s not just because everyone reads the same reports and does the same research. It’s because we, as a profession, have lost confidence in our ability to make what we make interesting, writes Shai Idelson, Strategy Director and Creative, BBH. I love end-lines. The delicate art of capturing a meaningful thought...

advertising/ideas/strategy Comments: 17

December 4, 2017

MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA

Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of the most basic data-points available to everyone, writes Tom Roach, Managing Partner, Effectiveness, BBH. ‘How did Facebook, which prides itself on being able to process billions of data-points…somehow not make the connection that electoral ads paid for in roubles were coming from Russia. Those...

advertising/data/Insight/Uncategorized Comments: 23

November 23, 2017

THE POWER OF DIFFERENCE IS ALL IN OUR MINDS

It’s been said that advertising has a creativity problem and that diversity is the answer. The industry’s continued lack of cognitive diversity – people who think differently to each other – hurts the work, makes you less effective and could ultimately threaten your agency’s survival, writes BBH Editorial Director Richard Cable. If you work in a UK ad agency, you...

advertising/culture/recruitment Comment: 1

November 13, 2017

IGNORE ‘BEST PRACTICE’ AND MAKE COMMUNICATIONS HARDER TO UNDERSTAND

Many brands try to cut-through the cacophony of communication by deliberately asking as little as possible from their intended recipient. John Harrison, Managing Partner at BBH London, argues that the most effective communications are those that force people to make a mental leap. It is sometimes said that there are only two types of people in this world: Those unable...

advertising/creativity/strategy Comments: 10

October 30, 2017

THE MOST VALUABLE ADVERTISING COMMODITY ISN’T REACH OR MEDIA SPEND, IT’S ATTENTION.

As media continues to evolve, grow and fragment, our attention has become more discerning and harder to hold. Advertising, however, continues to behave as if reach alone equals influence, and in doing so is in danger of being tuned out entirely, writes Hamish Cameron, Strategy Director at BBH LA. Early on in my career I was told a story by...

advertising/attention/Uncategorized Comments: 2

October 16, 2017

STEREOTYPES ARE LAZY, DAMAGING AND INEFFECTIVE. HERE’S THE SOLUTION.

For decades advertising has been notorious for perpetuating stereotypes, but their continued use leads to ineffective work and damaging cultural norms. Here Madeleine Young, Strategist at BBH, outlines 4 practical steps agencies must to take make a positive impact on the work and the world. I was sixteen when I first appreciated the capacity of advertising to make my life...

advertising/process/stereotypes Comment: 1

October 6, 2017

AD SCHOOL DOESN’T GET YOU INTO AN AD AGENCY. THIS BOT DOES.

BAS is a project by Daniel Liakh of BBH London, Kostia Liakhov and Kate Harrison of R/GA Sydney and Sam Cable of Leo Burnett Sydney. In an ideal world your ad school would give you all the tips, tricks, contacts and information you need to build a portfolio and hustle your way into your first job. Unfortunately, most can’t and...

advertising/BBH Labs/chatbots Comment: 1

September 12, 2017

“IF YOU WANT TO SPEAK TO EVERYONE, SPEAK TO SOMEONE.”

Brands are so afraid of turning any potential buyers off, they are increasingly making work that fails to turn anyone on. John Harrison, Managing Partner at BBH London, suggests 4 things we could do in order to create work that cuts through this morass of averageness. There was a restaurant in Kingston upon Thames that I used to regularly walk...

advertising/BBH/Brands Comments: 5

September 7, 2017

FOR SALE: THE MOST EXPENSIVE (BANNER) AD OF ALL TIME

by Lucian Trestler, Strategy Director at BBH London and editor of BBH Labs & Jack Colchester, Senior Data Strategist at BBH London. Banner ads are used to drive sales from the bottom of the purchase funnel and are often sold as a cost effective way to extend the reach of a campaign. But it is not a media that...

advertising/BBH Labs/digital/media Comments: 6

Category: advertising