Category: advertising

THE WORLD CUP OF ADVERTISING BOOKS

There are so many must-read advertising books. The subjects range from creativity to behavioural economics, strategy, divergent thinking, problem solving, social anthropology, marketing science, customer insight… the list goes on and on. In fact there are even so many lists of must-read advertising books that the lists go on and on. Exhausted from these never-ending reading lists, Lucian, Harry and Tom decided...

IF YOU WANT TO CHANGE CULTURE YOU NEED UX

Relying on policy alone to create an inclusive culture and more effective workforce misses cultural subtleties that can damage the individual and the industry, lessons from User Experience can help us progress towards real inclusivity, writes BBH UX Strategist, Amy Andrews. Photo credit: Gerome Viavant on Unsplash Advertising and tech are historically exclusive industries. But this is not necessarily about diversity- whether...

FORGET ‘MANIFESTOS’. BRAND ADS SHOULD BE AS SHORT AS POSSIBLE.

For some time brands have broadcast lengthy ‘manifestos’ to differentiate themselves from the competition when perhaps less is more, writes Lucian Trestler, Strategy Director at BBH and Editor of BBH Labs. I’ve got a few problems with brand ‘manifesto’ ads. With a couple of notable exceptions, they are just strategy set to a mood film. They over explain something that...

MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA

Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of the most basic data-points available to everyone, writes Tom Roach, Managing Partner, Effectiveness, BBH. ‘How did Facebook, which prides itself on being able to process billions of data-points…somehow not make the connection that electoral ads paid for in roubles were coming from Russia. Those...