Comments on: Campaigns, Programs, Platforms – The Way Forward According to R/GA

By: Why saving display matters « Planning in High Heels

Why saving display matters « Planning in High Heels — Wed, 13 Oct 2010 11:44:55 +0000

[...] Without an existing fan base or an influential media partner, even a genuinely wonderful brand utility may struggle to gain critical mass. Even the most passionate advocates of conversation and platform thinking now acknowledge that campaigns have a significant role to play in driving users to those platforms. [...]

By: Planner Reads » Blog Archive » If you want a conversation, say something interesting

Thu, 05 Nov 2009 00:00:57 +0000

[...] which clearly and neatly maps the differences between the two approaches and we very much enjoyed this RGA film talking about the importance of long term brand [...]

By: Bob Greenberg e Barry Wacksman, da R/GA « Run, Motherfucker, run

Bob Greenberg e Barry Wacksman, da R/GA « Run, Motherfucker, run — Wed, 04 Nov 2009 19:09:14 +0000

[...] BBH Labs « [...]

By: The Way Forward According to R/GA at Bad Assembly

The Way Forward According to R/GA at Bad Assembly — Fri, 16 Oct 2009 23:14:14 +0000

[...] about the emerging shape of agencies post-recession. Definitely worth a watch. Originally found on BHH LABS. Posted by Jimmy Walker on Oct 16th, 2009 … No Comments Tags: [...]

By: Planner Reads » Blog Archive » Campaigns, Programs, Platforms – The Way Forward According to R/GA

Tue, 13 Oct 2009 10:40:25 +0000

[...] 2 Share Comment source Campaigns, Programs, Platforms – The Way Forward According to R/GA First shared by: Matthew [...]

By: funny you should ask » Bookmarks for October 7th through October 8th

funny you should ask » Bookmarks for October 7th through October 8th — Fri, 09 Oct 2009 23:01:21 +0000

[...] Campaigns, Programs, Platforms – The Way Forward According to R/GA « BBH Labs – R/GA on agency models, structure, talent and the way forward. Via BBH-Labs. [...]

By: Planner Reads » Blog Archive » Campaigns, Programs, Platforms – The Way Forward According to R/GA

Mon, 05 Oct 2009 18:40:50 +0000

[...] 1 Share Comment source Campaigns, Programs, Platforms – The Way Forward According to R/GA First shared by: Matthew [...]

By: The Way Forward According to R/GA « Keith Miks’s Blog

The Way Forward According to R/GA « Keith Miks’s Blog — Fri, 02 Oct 2009 04:44:04 +0000

[...] in Uncategorized via bbh-labs.com [...]

By: Planner Reads » Blog Archive » Campaigns, Programs, Platforms – The Way Forward According to R/GA

Thu, 01 Oct 2009 21:50:21 +0000

[...] 1 Share Comment source Campaigns, Programs, Platforms – The Way Forward According to R/GA First shared by: Magnus [...]

By: Edward Boches

Edward Boches — Thu, 01 Oct 2009 19:10:27 +0000

Ban:
First of all, kudos to you guys for so open mindedly sharing the content and thinking of other agencies. That is what social and the internet are all about. Second, RGA is who we should all look to for the idea that the future is as much about utility and applications as about messages and the undeniable trend that the consumer’s role, from participation to co-creation are defining brand relationships with consumers. I haven’t watched the whole vid, parts of it, as I know Bob and Barry and have always admired what they’re doing. Like you agree that the future is about the redefinition of the “team.” Today, while it’s been hard to get there, our creative teams are made up of three kinds of people: writer/ad; developer; distribution. RGA has evolved more naturally as a production company; for ad agencies it’s been harder. Everything is connected to everything else these days. Agencies by definition have to extend from strategy and story telling to the technology and applications (along with social media practices) to inspire others to create and tell the stories for them. Thanks for pointing this out. Missed Ad Week last week.