BDW Making Digital Work 4 « BBH Labs
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BDW Making Digital Work 4

7th April 11

Whenever Boulder Digital Works puts on an event they attract some of the best talent in the industry. The event is in Boulder, Colorado April 28-29 and you can click here to register.

Below are some notes from the last BDW Event in New York which should give you a taste of what you might see in Colorado.

The Education of Staff and Clients
Edward Boches, Chief Innovation Officer at Mullen described how he got his agency and clients migrating over to social media platforms like Twitter. Before the “Trash Talk from Section Twitter” Mullen had around ten people on Twitter and a handful of clients using the platform. After inviting all their staff and clients to participate, Mullen surged to 350+ people on Twitter and half their clients using the platform. These clients now see Mullen as an expert in the space because they showed them how to use the platform.

The Importance of Partnerships
The trend in agency innovation is to increase dependence on partnerships. Agencies like Victors and Spoils and Co: depend on this model to survive but they also describe how one agency cannot be geographically everywhere to take advantage of all the available talent. This philosophy describes a completely different agency landscape where cooperation creates greatness.

Creative Technologists are the new Rock Stars
A number of speakers talked about Creative Technologists but Scott Pringle and Chloe Glottlieb really nailed the role in their presentations. Chloe talked about a book called ‘Program or be Programmed’ which seems to be the story of the day. Scott shared the importance of playing with technology, sharing that with creative teams and then combining that thinking to meet a client objective.

Speed of Thought
Tim Malbon of Made by Many shared the importance of agility and speed to get things to market and work with your users to refine. We love Tim’s approach to ideation through “sketch sessions” where people sit for an hour and sketch out ideas and then talk about the ideas with the team.

What do you think?

What’s the best way to educate clients on Social Media?

How important are partnerships in your agency?

Should Creative Technologists be the only people that know how to code?

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