Author: Shea Warnes, Social Strategist, BBH London
Who are we looking for?
“Get us more page likes!”
“We need a Facebook sticker on our vans”
“Let’s make a viral!”
“People need a hashtag they can really get behind”
“Lets do what Oreo did in the Superbowl”
“We want people to film videos of their grans dancing”
Do these statements make your skin crawl? If so, we’d like to talk to you.
BBH is looking for a Social Strategist to join our rapidly growing Social team. We need someone who can cut through the social waffle and understand the true business needs of a brand.
What is a Social Strategist?
Social Strategists at BBH are passionate advocates, well-versed in digital communications. They have a strong strategic background – a traditional understanding for a modern environment.
They understand the technologies that enable social communication and think with the community or user in mind. A passion for the platforms is essential, they are called upon for the latest developments within the industry. They have an intuitive approach on how best to work with communities and develop advocacy for a brand. They can identify and articulate a social insight based on audience behaviours.
They will help lead the agency’s vision for social, inspiring teams, challenging the status quo and optimising campaigns for social. The role is crucial for helping BBH get to great ideas, so creative thinking is a must.
Expectations of a BBH Social Strategist
Present strategic thinking clearly and convincingly, in terms that make social media strategy understandable and tangible for all
Develop stand alone social strategy for brands/campaigns, working into the Social Strategy Lead and working closely with the BBH Brand strategists
Continually strive to develop fresh insight and original thinking which adds value to the client’s goals in social and helps build creative ideas
Understand how the advertising you are involved in actually works, and whether or not it is effective and how appropriate it is for the social platform in question
Deliver external training programs in social media, skilling up clients with the latest knowledge
Establish the foundations of process and best practice for social media in client organisations
Extensive knowledge of social platforms and social behaviour on them
Be able to get your ideas across to any audience, via simple articulation and well-argued logic.
To adapt your method of communication to suit the needs of different audiences (written vs verbal, formal vs informal, etc.)
Already demonstrated a strong understanding of social through strategic and creative recommendations that have been implemented
3+ years working in strategy on social projects
Successful social projects with their influence stamped on them
Experience presenting to and collaborating with clients.
Ultimately, like all BBHers, Social Strategists are ‘good & nice’ – someone who wants to make great work and work in a great environment.
If this fits you down to a T, or know of someone who it might, then send in a CV to: firstname.lastname@example.org