Comments on: Battle Of Big Thinking: Mobile http://bbh-labs.com/battle-of-big-thinking-mobile Marketing Skunkworks - new models around technology, entertainment and brands Wed, 16 May 2012 10:42:01 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Is 2011 actually the year of the mobile? « The Sleepy Hollow http://bbh-labs.com/battle-of-big-thinking-mobile/comment-page-1#comment-6149 Is 2011 actually the year of the mobile? « The Sleepy Hollow Mon, 31 Jan 2011 19:55:14 +0000 http://bbh-labs.com/?p=4177#comment-6149 [...] to Peter Sells, what the rise of mobiles reveals about human nature is that we are lazy. Convenience is the [...] [...] to Peter Sells, what the rise of mobiles reveals about human nature is that we are lazy. Convenience is the [...]

]]> By: James Thorley http://bbh-labs.com/battle-of-big-thinking-mobile/comment-page-1#comment-2022 James Thorley Tue, 26 Jan 2010 15:22:35 +0000 http://bbh-labs.com/?p=4177#comment-2022 Great speech. Agree with Peter entirely - there's no point in creating an app/utility just for the sake of it. Unless you're trying to address a genuine customer need, you're likely to fall flat on your face. (Also thought that it was a really great way of showing a presentation that combines slides and video.) Great speech. Agree with Peter entirely – there’s no point in creating an app/utility just for the sake of it. Unless you’re trying to address a genuine customer need, you’re likely to fall flat on your face.

(Also thought that it was a really great way of showing a presentation that combines slides and video.)

]]> By: jeremy morris http://bbh-labs.com/battle-of-big-thinking-mobile/comment-page-1#comment-2015 jeremy morris Fri, 22 Jan 2010 16:45:43 +0000 http://bbh-labs.com/?p=4177#comment-2015 Brilliant speech. I think the key insight here goes well beyond mobile though. All companies need to realize they're in the service business. The better they help customers achieve their goals (happiness) the more successful they'll be. I love the way Peter gets at so many fundamental truths here. Brilliant speech. I think the key insight here goes well beyond mobile though. All companies need to realize they’re in the service business. The better they help customers achieve their goals (happiness) the more successful they’ll be. I love the way Peter gets at so many fundamental truths here.

]]> By: Stop Selling And Start Serving – Understand And Serve http://bbh-labs.com/battle-of-big-thinking-mobile/comment-page-1#comment-2013 Stop Selling And Start Serving – Understand And Serve Fri, 22 Jan 2010 16:15:53 +0000 http://bbh-labs.com/?p=4177#comment-2013 [...] fine folks at BBH Labs pointed me in the direction of a brilliant talk given earlier this month by Peter Sells, head of mobile (or mobILE as he calls it) at BBH London. [...] [...] fine folks at BBH Labs pointed me in the direction of a brilliant talk given earlier this month by Peter Sells, head of mobile (or mobILE as he calls it) at BBH London. [...]

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