Just Build an App and They Will Come – Busting the Myth

So, you’ve built an awesome app. People love it and they even tell their friends to download (as you’ve read on several forums). Why on earth bother with App Store Optimisation? Bah! BOOOORING! Build it and they will come baby! Not so fast. News flash: There are now over four (4!) million apps on the five (5!) largest app stores combined. Every...