16th September 11
Author: Lucia Komljen, Strategist, BBH London
This week saw the launch of ASOS Urban Tour – a shoppable, cultural experience in the form of an interactive platform promoting ASOS A/W 2011 menswear collection. It invites the audience to watch some of the world’s most skilled urban musicians, dancers, designers and artist in action across the world and to explore what – and where – inspires their craft and their style. The centerpiece is a dynamic, shoppable video set in London which can be paused and explored at any point, presenting the user with more information on the dancers and enabling the purchase of their looks.
Overall, we hope Urban Tour is an example of what can be achieved when you push technology and design in an attempt to seamlessly combine entertainment and service for e-commerce brands. Furthermore, it’s another demonstration of just how powerful it can be when technology enables ambitious creativity throughout the customer journey.
Here’s the story behind the work so far, we’d love to hear what you think. Read full post
11th August 11
Author: Pablo Marques (@pablo_marques), Creative Director, BBH London & BBH Labs
Please donate here: http://keepaaroncutting.blogspot.com/
The Barn is a program for our interns: its aim to expand and mix both the power advertising wields and youth’s inherent energy, then channel both for good.
As our team went about trying to find a problem they felt passionate about solving, we were all surprised by the absurdity of the past week’s riots in the UK.
With the riots came all of the negativity towards todays youth and the use of social media technology to mobilise people.
There it was, we had our problem. We wanted to show the world that youth and technology could also be a force for good, this was exactly what The Barn was about.
The team came up an idea. Why not use the force for good to help someone that was neither young nor technology savvy.
We set up Keep Aaron Cutting.
Aaron is an 89 years old barber who has been in the Tottenham area for 41 years whose business was ransacked during the riots. He has no insurance and no way of rebuilding his shop. His livelihood is devastated.
“I will probably have to close because I haven’t got insurance and I can’t afford the repairs,” – Aaron
If we could restore Aaron’s faith in youth and technology that might not solve the problem, but would be the perfect way to start.
5th August 11
Author: Neil Barrie (@neilbazza), Director, ZAG
I spent the first half of my adult life to date, playing in bands and the second half planning brands, most recently at Zag, the brand ventures division of BBH.
After an awkward adjustment period where I tried to deny all existence of my previous life and its accompanying streaked mullet jpegs, I’ve recently been finding that I actually learned a lot of useful things in those years in the Highbury Garage. Here they are:
# 1 Develop your dynamics
Listen to any AC/DC, song, especially Back in Black and you are listening to a lesson in dynamics. The space, the drums, the shifts, the CRUNCH – you can’t help but be moved by it. Loads of massive rock tracks owe a lot to soft/loud dynamics from Babe I’m gonna leave you to Teenage Dirtbag. Boys in particular like this sort of thing. The laws of rock dynamics are directly applicable to any presentation. It’s a good discipline to think “where’s the bit where the chords come crashing in?” and “how can I make this section feel more like ACDC?”
2nd August 11
Posted in People
Author: Louise Ablewhite, HR Manager, BBH London
Who we’re after
The ultimate T-shaped Producer. Someone with an in-depth knowledge of a production discipline (film, interactive, print, mobile, content, AFP, events/experiential, gaming, publishing), with broader knowledge across at least one other specialism. You’ll be responsible for working with the Creative Department to realise their ideas through development and craft – and to manage the process through to delivery / first release and beyond.
What you’ll be like
Fearless and fun to work with, passionate about the work and a great communicator – able to build great relationships with Strategy and Team Management, be client facing and campaign aware. Above all, you’ll be happiest collaborating with multiple partners and stakeholders (both internally and externally). Challenges and unknowns must be embraced and relished.
- Be able to demonstrate excellent creative and editorial judgement
- An appetite to learn and develop further is a must, with a passion for new ways of working and outputs
- Comfortable & confident with unknown territory/never been done before projects & able to navigate through it
- A keen an eye for detail and a strong background in managing complex project and budgets
- Confident in managing clients directly
- Able to manage complex legal negotiations with several parties
- Entrepreneurial: actively seek new revenue generating opportunities & business models
- In-depth knowledge of how other brands & media owners are operating in this space
- Good people skills and ability to build relationships across all disciplines and with third party partners
- Other key attributes: Hardworking, energetic, collaborative, good organisational skills, sound production and cultural knowledge.
If this sounds like your kind of job, we want to hear from you. Please send a cv/resume, details or link to firstname.lastname@example.org.
2nd August 11
Posted in Brands
Author: Jim Carroll, BBH London Chairman
‘O sleep,why dost thou leave me?
Why thy visionary joys remove?
O sleep again deceive me,
To my arms restore my wand’ring love’
I recently attended a concert in which these words of Congreve were sung in a beautiful Handel aria. I’m sure we can all relate to the sentiment: sleep is a place of joyful deceptions and re-found loves; it’s a place for escaping, forgetting, recovering, refocusing. However harsh the work environment, however stressful the unrelenting day, I have always been sustained by the promise of sleep, its welcoming embrace, its warm repose. In fact I have a singular talent for napping at will and I have inherited from my mother the habit of the Sunday afternoon kip. I like to drift off on the sofa, newspaper on my lap, to the sound of children’s chatter and roller bags from the pavement outside.
I have long felt that sleep is an area of untapped opportunity for brands. We spend a third of our lives sleeping, but we’re increasingly concerned by our ability to get enough of it, at the right quality. One can’t help but be underwhelmed by the plethora of scented candles, quack remedies and orthopaedic pillows that currently constitute the ‘sleep sector’. Can’t we do better than this? Surely space is not the final frontier; it’s sleep. Read full post
5th July 11
An edited version of this post was originally published for Fast Company here.
I suspect 2011’s festival may be looked back upon as the year advertising and technology agreed to meet in Cannes and get married on the beach. Sure, previous years have seen tech co attendance (Yahoo! are regulars to the festival) but this year the commitment to one another was unprecedented, visible and visceral.
Unquestionably, the two industries have much still to work out about each other. Nonetheless, the re-branding of that bastion of old school ad cool, Cannes Lions, as a ‘festival of creativity’ this year signalled a broadening mindset. And Facebook’s VP of Global Marketing Solutions, Carolyn Everson, took a big step towards agencies, speaking compellingly about Facebook as a “platform for creativity” and the company’s desire to “stay small and empower agencies.” On the very same day, Eric Schmidt was on stage declaring that “hell has frozen over..we would never have thought there was value [in a Super Bowl ad].. We strongly believe advertising has value.” Importantly, the brand also picked up a pride of Cannes Lions this year, thus proving again that the appreciation flows two ways.
This shared acceptance spilled out beyond the seminar speeches and awards. Having done some early reconnaissance at last year’s Cannes, Google’s Tom Uglow came to the conclusion that “people want decent wifi and fairy lights”. A year later, surveying an array of geeks and ad types happily mingling on the beach at Google’s Creative Sandbox, it’s hard not to agree. The generosity inherent in designing a space like this (masterminded with great care by Google’s Head of Events, Amy Brown) for all comers is laudable, but more than this, the approach said loud and clear that the company values its relationship with the creative community and has something to show them about giving back; about being open, versus closed.
The ubiquitous bottles of Rose lined up on tables along the Croisette may be delightful, but finding uniquely useful, entertaining ways to enhance each other’s experience is a lot more fun and well, different. As John Hegarty’s speech on Friday spelt out, as humans we’re hard-wired to respond to difference (technical term is dishabituation, apparently): in short, “difference wakes us up”.
At Cannes this year, advertising and technology finally woke up to one another, properly and in public. I’m looking forward to 2012.
Google are a client of BBH.
1st July 11
Last Friday in Cannes, BBH’s own Sir John Hegarty gave the following speech co-authored with co-founder Nigel Bogle (Nigel was unfortunately unable to join him due to illness).
The premise of their speech is powerfully simple: growth needs space. Space needs difference.
Of course we could simply have put the video of Sir John’s speech here on the blog, alongside the slideshare. However, as @jeremyet puts it: ‘given the opportunity to celebrate the power of difference, we wondered whether we could develop something fast that would give the viewer of the filmed speech a different and enhanced experience. Cue vidazzl, which brings to life relevant keyword searches from across the web as you watch the speech.
We’re planning on making this a platform where anyone can upload a speech and display it in a, well, vidazzled version, but for now you can view Sir John’s speech from the Cannes Festival here and, of course, let us know your thoughts on the talk, on the presentation and on the difference.’
Gabor (Creative Technologist) adds a note on the choice of technology and the time frame:
Jeremy Ettinghausen – Creative Director
Gabor Szalatnyai – Creative Technologist
Nick Fell – Strategist
Felipe Guimaraes – Art Director
Lambros Charalambous – Copywriter
Adam Oppenheimer – Art Director
Joe Oppenheimer – Copywriter
Eric Chia – Head of Digital Design, Addictive Pixel
Keith Bone – Digital Designer, Addictive Pixel
Romy Miller – Team Director
29th June 11
Author: Jim Carroll, Chairman, BBH London
‘Is that all there is, is that all there is?
If that’s all there is my friends, then let’s keep dancing.
Let’s break out the booze and have a ball
If that’s all there is.’
I remember the first time I heard Peggy Lee singing the classic Leiber and Stoller number, ‘Is That All There Is?’. The heroine relates how, through the course of her life, experiences that may initially have been exciting, had in fact turned out rather tiresome. From her home burning down, to going to the circus, to falling in love. It’s a hymn to disappointment and apathy. Like most teenagers I had spent large chunks of my short time on the planet lying in my room being incredibly bored. In amongst the bubble gum pop and dinosaur rock of Radio 1, a song that celebrated ennui was a rare and precious thing.
I remember the first time I heard the Clash sing ‘I’m So Bored with the USA’. I was simultaneously shocked and excited. Could one really so publicly proclaim disappointment with the home of rock’n'roll, the land of the free, the country that had given us Barry Manilow, Boz Scaggs and The Sound Of Bread? Was that acceptable? Was that legal?
I remember the first time I saw the painting Ennui by Walter Sickert. The bored couple cannot be bothered to look at each other. One stares into space and the other at the wall. The blank generation. Tedium in oils. And yet so utterly compelling.
It’s a curious thing. Apathy, boredom and tedium seem such dull, passive, inert qualities. Yet they can be exciting, inspiring, disruptive.
And I wonder whether this particular truth is lost on us and our world. We claim to be consumer experts. But are we not in denial of the fact that most consumers, most of the time are just not that into our brand or category? They just don’t care. We sustain a myth that the primary communication challenge is lack of attention, when really, more often than not, it’s lack of interest. Read full post
17th June 11
Author: Matthew Kershaw, Content Director, BBH London
I talked here yesterday about a near future in which TV advertising would become fully targetted, completely measurable and highly interactive.
So what are the implications of this prediction for agencies?