Author: Mel Exon


Future Human: Transparent Life

A version of this post originally appeared in the 16.02.12 edition of Campaign magazine. [vimeo width=”480″ height=”360″][/vimeo] Billed as a dive into the “rapid evolution of data visualisation tools”, last week’s ‘Future Human: Transparent Life’ could have lost its audience at ‘hello’. Data viz may have become a hot topic in recent years, but there was also plenty of healthy...


Interview With Smithery Founder Mr John V Willshire: Part II

After Part I last Friday, which foraged largely outside the parameters of brands and marketing, this post – the final and second part of our interview with John Willshire (@willsh), founder of Smithery – comes back closer to home to discuss the future of advertising, what’s stopping brands universally adopting better marketing practices and ‘Real Marketing’ … along the way...

Supplying Monsters, Telling Stories

At Labs we like nothing more that creativity put to good use (reference our love for ichainsaws, gloves, design-led activism and fightwear with a social mission). Chuck in some Mortal Terror and we’re yours. With the recent launch of their online shop,, our friends at Hoxton Street Monster Supplies have extended what is essentially an imaginative, immaculately designed fund-raising platform. It’s all in...