Author: Mel Exon

Alumna
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The Planner / Creative Relationship: Results

Authors: Fran Hazeldine, Head of Strategy and Pelle Sjoenell, Executive Creative Director, BBH LA [slideshare id=13692036&doc=plannercreativesurveyresults-120719040321-phpapp02] A few weeks ago we asked Planners and Creatives from a range of agency backgrounds to fill out a short survey about the Planner / Creative relationship. As promised, we’ve got some results to share. If you like your slides with added innuendo, our...

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‘Everything we know, is wrong’

BBH Asia Pacific Chairman, Charles Wigley, and Rob Campbell of W+K delivered their joint talk “Everything we know, is wrong” at The Asia Marketing Effectiveness Festival in Shanghai last week. Asked to be provocateurs, their talk (slideshare below) smartly tackles five flawed notions in one fell swoop: from ‘tv is dead’, ‘brand love’, ‘everyone wants to join in’, ‘pre-testing makes everything better’ and...