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    • What We’re Planning at SXSW, 2011, & Why We Hope We’re Worth Your Vote

      16th August 10

      Posted by Mel Exon

      Posted in Uncategorized

      On the road to Austin (photo credit: Bud Caddell, 2010)

      Anyone who knows us well will already know we’re big fans of SXSW. As conferences go, it’s a glorious, greasy, gratifyingly mad brain melt of great speakers and great company all located in the strangest city ever to find itself in Texas.

      Next year, we’d like to go back and do a little more than take copious notes during the day & earn our Super Swarm badges at the parties. So, here is a short outline giving you a quick rundown of the panels we’re hoping to be a part of. Many of them are around the same broad theme of agency re-engineering; we’re unapologetic about that, it’s what we’re especially interested in. Anyway, you know the gig, we won’t be doing ANY of these things without your votes and comments to help us on our way. So, this is also a huge advance thank you. We’re planning a party too, so hope to see you there over a beer and thank you in person (more on this nearer the time). In fact, you can come to that even if you don’t vote for us, but just pretend you did . . .

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    • 56 Sage Street: the story behind the game

      13th August 10

      Posted by Mel Exon

      Posted in creativity, Gaming

      Author: Ali Merry, Creative, BBH London

      56 Sage Street – The Game – Game Play Video Trailer from 56 Sage Street – The Game on Vimeo.


      The first release of 56 Sage Street – BBH London & B-Reel’s game for Barclays – went live last month and, we´re happy to say, has just received NMA’s Campaign of the Month. Ali, one of the creatives behind the project agreed to tell us the story behind the game’s inception, how it got made and what the team learned along the way. Read full post

    • TEDGlobal: And now, the good news

      26th July 10

      This post is adapted from a piece written for Campaign magazine (22.07.10), also available online at campaignlive.co.uk later this week.

      Image by @LenKendall

      Founded in 1984 as a one-off event in California, TED (Technology Entertainment Design) has come a hell of a long way. The numbers tell their own story. Since the launch of TEDTalks online in 2006, over 700 talks have been viewed 300m times and the non-profit has, in keeping with its tagline “ideas worth spreading”, expanded into a family of conferences and content available on an ever-growing number of platforms. The latter now include the TED Open TV Project (allowing broadcasters to incorporate TEDTalks into their programming without license fees) launched in May this year and an iPad app out in a couple of weeks. As they put it, TED is becoming “an organising principle for ideas.”
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    • Interview with Dan Light, Part III: The role for brands in transmedia

      16th July 10

      Posted by Mel Exon

      Posted in creativity, storytelling

      Author: Ben Shaw, Strategist, BBH London

      http://www.iamironman2.com/home/

      In the last of our blog posts with Dan Light we’ve saved the trickiest questions for last. What, if any, are the roles for brands in these transmedia extensions of the narrative? Can it ever get deeper than product placement and, if so, can brands ever make a legitimate contribution to the storytelling experience?

      In the past decade we’ve seen that the music industry had to get screwed before it would change, the newspaper industry is struggling and the film industry is being forced to reinvent itself. Can entertainment industries transform themselves? Where do you see the film industry going?

      I think the film industry is going to polarise. I think you’re going to have your Avatars – they will be big 3D events that will be 15-year projects and will command bigger and bigger sums of money.

      At the other end will be the classic independent films, built around a good story but also written from the ground up, with a view to all the ways in which that story can be told, developed and audiences be found.

      So brands need to find new ways to engage audiences and clearly sponsorship of this kind of content is a legitimate path, albeit it represents a fairly transactional relationship with the producer. Is this how you see the role of brands developing?

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    • Interview with Dan Light, Part II: the intricacies of creating transmedia content

      15th July 10

      Posted by Mel Exon

      Posted in creativity, storytelling

      Author: Ben Shaw, Strategist, BBH London

      http://www.vimeo.com/11229983

      Last time we left off talking to Dan about the role of transmedia in extending the relationship between entertainment properties and audiences. As expected we soon moved onto Dan’s favourite topic, creating transmedia content for today’s multimedia world. This was just after Dan managed to pour an entire cup of fresh coffee all over himself.

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    • Interview with Dan Light, Part I: engaging online communities

      14th July 10

      Posted by Mel Exon

      Posted in creativity, storytelling

      Author: Ben Shaw (@BenShaw), Strategist, BBH London

      Iron Man 2 transmedia marketing

      Dan Light’s profile description on Twitter (@danlight) reads: “Interactive marketer (and maker) of movies”. Although the bio may be short, his experience certainly is not. Dan has recently left Picture Production Company (PPC), where he led an award-winning interactive team producing some of the most innovative online marketing campaigns of recent times. In previous Labs posts we looked in more depth at the work they produced for Watchmen last year here and for Iron Man 2 here.

      Working primarily on blockbuster movie releases, PPC Interactive has produced a variety of transmedia marketing materials serving to promote and extend the narrative of the story beyond traditional media. Those who know Dan will know he can talk for Earth about any topic he’s passionate about. We’ve split the interview up across 3 different blog posts which we will publish across three consecutive days. We spoke to Dan about his thoughts on engaging online communities, his extensive knowledge of transmedia entertainment, and the potential role for brands in this space.

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    • A perfect storm: the social web, storytellers and brands

      13th July 10

      Posted by Mel Exon

      Posted in Brands, storytelling

      Entertainment brands.. showing us how transmedia is done

      Last week was Pixel Lab, Power to the Pixel‘s (@powertothepixel) cross-media workshop.

      I joined a group of tutors and producers, half with film/transmedia projects in development, half not, from around the world for the latter half of their week away in Wales.

      By way of introduction, Power to the Pixel are an organisation dedicated to supporting film and the wider media in its transition to a digital age. Ben and I are both lucky to be on their Advisory board.

      My brief was to shed some light on brands and cross-platform/transmedia storytelling, which, if I am honest, initially felt a little awkward. Brands and agencies may be embracing cross-platform creativity and integration per se, but true transmedia… not so much. The likes of Campfire with their Frenzied Waters work for the Discovery Channel’s Shark Week last year, Audi Art of the Heist and – back in the day – Beta 7 for Sega; as well as Ivan Askwith at Big Spaceship (who was generous and interested enough to chew the fat with me late one evening) are two, honourable exceptions.

      With this in mind, my presentation focused primarily on what brands and their agencies are learning about integration, interaction and new partnerships in the hypersocial environment we find ourselves in. I also attempted to explain why brands may be reticent about taking a step further into building deep, immersive, narrative worlds.  Along the way, telling the story of a (failed) BBH Labs joint venture and what we took from it… and finally, ending with a proposal.

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    • Agency, does your client need you?

      2nd July 10

      Posted by Mel Exon

      Posted in Brands, business models

      Yesterday I was invited along to Curious 01 in London. Any event with ‘curious’ in the title sounds like it might be interesting and this was. Curated by Paul Bay, a group of good & nice people turned up, including John Grant, Neil Perkin, Jon Bains, Alex Bedoya from Hyper Island and many more. Whilst the session covered a number of topics, the conversation centred around the question: what should a brand team look like in future? A subject close to our hearts here at Labs, see related posts here and here. Paul also decided to spice things up by asking a couple of us to ‘bring a provocation’… hard to resist.

      There were a ton of good ideas (others) and some a little more loony (mine). For what it’s worth I’m sharing my provocation here because, as always, we’re interested in hearing what others think. A round-up of the rest of the day will be shared soon.

      In a nutshell, my provocation began with the question: if clients only pay for the things they can’t do themselves, what does that mean when we work in a real-time, social web world?

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    • What Not To Wear: The Six Items Or Less Project

      18th June 10

      Posted by Mel Exon

      Posted in creativity, culture

      Author: Heidi Hackemer (@uberblond), Planning Director, BBH New York

      gm

      What do our clothes say about us? Why do spend so much time on what we wear? What happens when we don’t?

      Starting Monday, June 21st, a group of people from California to Dubai are going to take part in a little experiment: each participant gets to choose six (and only six) items of clothing and pledge to wear only these six items of clothing for a month. They’ll share their experiences via a group blog throughout the course of the month.

      People have asked what the philosophy is behind the experiment and most assume it’s a statement about consumerism. In reality, we haven’t dictated a driving thought. Rather it’s about putting a challenge out there and seeing what people bring to it and do with it. Even in this pre-experiment era it’s turning out to be a nice brief: tight enough that there are walls and consistency, loose enough that the output will be varied and ripe for discussion.

      To understand what people are bringing to the table, the one question we ask at sign up is “why”? So far, the primary motivation falls into one of four camps:

      1) anti-consumerism

      2) the mental freedom that comes with a uniform

      3) creativity (“let’s see how inventive I can be with this limitation”)

      4) masochism

      sr

      There are a few things that we’re really liking about this experiment that will hopefully make us smarter about people and communities down the road:

      1) The experiment itself. We’re deadly curious to see how the month will go and what it will unveil about the participants and their relationship to their clothes.

      2) The speed at which it went from a little idea amongst two friends (myself and my former colleague at Fallon London, Tamsin Davies) to an idea that has been embraced by people globally and how digital tools are allowing to manage and keep pace with the spread.

      3) The fact that this isn’t about an agency or a brand, but rather it’s first and foremost about collaboration with a community of curious people. The experiment has grown and breathes with that community and if we can help it continue to do so, should be quite interesting. That being said, in true spirit of BETA we’re the midst of updating the blog so it can handle a larger community (should be ready by Saturday) and also looking to add in some data capture and perhaps a sponsorship mechanism into the site experience.

      It starts Monday the 21st – brave enough to give it a shot? You have until Sunday to sign up, details are here.

      If not, please still let us know what you think about the project here and follow along @sixitemsorless or sixitemsorless.wordpress.com.

      six-items-or-less

    • BBH London are looking to hire an Interactive CD

      28th May 10

      Posted by Mel Exon

      Posted in People

      Who we’re after

      An interactive Creative Director. We’re looking for someone who has proven experience leading radical change in communications. We don’t care where you come from – you might be in an ad agency in a digital role, working as an interactive CD at a digital agency, as an interactive design CD, or within a technology or innovation company as a creative director or project director. You might have nothing to do with agencies at all.

      What you’ll be like
      Very simply, we’re looking for someone with a proven appetite for radical change, big ambitions, tons of experience working with big ideas and vast amounts of energy. Someone happy to wear many hats; a proper hybrid.

      BIG IDEAS IN BREAKTHROUGH FORMATS: Most of all, we’re looking for someone who is happiest working, sleeping and playing with ideas. The bigger, the better. The more innovative the canvas, the better.

      INTO TECHNOLOGY IN A BIG WAY: We need someone who gets the enormous potential of what’s out there now – especially in deep interactive and immersive digital experiences – and how emerging technologies can & might work with the more traditional stuff. Your experience and willingness to experiment & go out of your comfort zone with technology is critical.

      LOVE, LOVE, LOVE DESIGN: We require someone who loves graphic design and visual communication and who has the ability to mentor and guide graphic and interaction designers. Someone who has mastery of project concept creation, site architecture, user-interface specification, functionality specification and interactive design

      AN INNOVATOR: Someone  with strong opinions on how bigger & more breakthrough ideas can be created & nurtured for brands. Someone comfortable working with others in new and different ways. Someone who can surprise (us, others, themselves) and who likes surprises.

      If this sounds like your kind of job, please send your cv/resume, details or link to interactivecdlondon@bbh.co.uk

      BBH is a global creative advertising agency founded in 1982. The agency now has creative hubs in 6 locations: London, New York, Singapore, Sao Paulo, Shanghai, and, most recently, Mumbai. For more information visit http://bartleboglehegarty.com

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