Author archive
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The End of The Beginning – Ben’s move to Google Creative Lab
27th August 10
Posted in awesomeness
- “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”
~Sir Winston Churchill, November 1942
- So you will have heard Ben is leaving the BBH fold after six or so years, to take up the role of Director of Strategy, Google Creative Lab. Anyone who knows Ben knows this is exactly the kind of role he was built for: at the cutting edge, challenging-as-hell, massive in scope. It’s a huge job at one of the world’s most exciting companies – to say we’re extremely excited for him is a massive understatement. In fact, perhaps you’d expect us to say this – BBH do work with Google on a range of projects, after all – but the truth is Ben has developed an extraordinary relationship between Google and BBH, going back five years to our original assignment with Google (in which the very first slide of the presentation read: ‘We Don’t Want To Be Your Ad Agency’). We’re happy he’ll still be part of that team, albeit client-side from now on.
- I’m sure there’ll be plenty of opportunities for all of us who know Ben to wax lyrical about his cyborgian ability to work harder and longer than most sentient beings on the planet; his obsessive playing of Kraftwerk and Prince (for decades on end); his incisive mind and brutally funny wit; his energy, talent and relentless dedication to creativity in all its forms; his ability to multi-task (I don’t know anyone else who can simultaneously email me a keynote deck for comments, send a link to yet another YouTube mashup, tweet his boundless joy at finally becoming the Mayor of Columbine, eat a sandwich – 1/2 chipotle roasted chicken, 1/2 flank steak w/ red onions – from the same establishment… all whilst talking to me on Skype) for Britain and NYC combined. However, this is my opportunity to say a few words briefly, so please bear with me for another sentence or two.
- Ben is quite simply the best partner I’ve ever had the privilege to work with. We began BBH Labs back in 2008 with a half-baked business plan, a blind faith in one another and the desire to disrupt. For my part, I figured if you’re going to take a risk like set up a unit like Labs, then better do it with someone you like and respect. I knew I had a partner who’d be fearless, inquisitive and challenging; who’d push me and support me in the same breath.
- Maybe the definition of a great partner is someone who helps you to be the best you can be. I could add, who does so without driving you insane. Truth is, we’ve had our moments. But in the main we’ve got through it and, I think, come out stronger.
- Looking to the immediate future, Ben has a month or so before his time at BBH and Labs ends and his new role begins. I hope he’s going to relax, take a deep breath and enjoy himself. I’m sure we’ll know about it if he does. For anyone curious to know, I will continue to run Labs in London – and we’re fortunate insofar as BBH is packed with people around the world willing and able to get involved. More on this another day.
- For now, we simply want to wish Ben the very best of luck at Google. They’re lucky to have him.
- Mel
- “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”
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What We’re Planning at SXSW, 2011, & Why We Hope We’re Worth Your Vote
16th August 10
Posted in awesomeness, interactive
Anyone who knows us well will already know we’re big fans of SXSW. As conferences go, it’s a glorious, greasy, gratifyingly mad brain melt of great speakers and great company all located in the strangest city ever to find itself in Texas.
Next year, we’d like to go back and do a little more than take copious notes during the day & earn our Super Swarm badges at the parties. So, here is a short outline giving you a quick rundown of the panels we’re hoping to be a part of. Many of them are around the same broad theme of agency re-engineering; we’re unapologetic about that, it’s what we’re especially interested in. Anyway, you know the gig, we won’t be doing ANY of these things without your votes and comments to help us on our way. So, this is also a huge advance thank you. We’re planning a party too, so hope to see you there over a beer and thank you in person (more on this nearer the time). In fact, you can come to that even if you don’t vote for us, but just pretend you did . . .
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TEDGlobal: And now, the good news
26th July 10
Posted in culture, transformational change
This post is adapted from a piece written for Campaign magazine (22.07.10), also available online at campaignlive.co.uk later this week.
Founded in 1984 as a one-off event in California, TED (Technology Entertainment Design) has come a hell of a long way. The numbers tell their own story. Since the launch of TEDTalks online in 2006, over 700 talks have been viewed 300m times and the non-profit has, in keeping with its tagline “ideas worth spreading”, expanded into a family of conferences and content available on an ever-growing number of platforms. The latter now include the TED Open TV Project (allowing broadcasters to incorporate TEDTalks into their programming without license fees) launched in May this year and an iPad app out in a couple of weeks. As they put it, TED is becoming “an organising principle for ideas.”
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Interview with Dan Light, Part III: The role for brands in transmedia
16th July 10
Posted in creativity, storytelling
Author: Ben Shaw, Strategist, BBH London
In the last of our blog posts with Dan Light we’ve saved the trickiest questions for last. What, if any, are the roles for brands in these transmedia extensions of the narrative? Can it ever get deeper than product placement and, if so, can brands ever make a legitimate contribution to the storytelling experience?
In the past decade we’ve seen that the music industry had to get screwed before it would change, the newspaper industry is struggling and the film industry is being forced to reinvent itself. Can entertainment industries transform themselves? Where do you see the film industry going?
I think the film industry is going to polarise. I think you’re going to have your Avatars – they will be big 3D events that will be 15-year projects and will command bigger and bigger sums of money.At the other end will be the classic independent films, built around a good story but also written from the ground up, with a view to all the ways in which that story can be told, developed and audiences be found.
So brands need to find new ways to engage audiences and clearly sponsorship of this kind of content is a legitimate path, albeit it represents a fairly transactional relationship with the producer. Is this how you see the role of brands developing?
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Interview with Dan Light, Part II: the intricacies of creating transmedia content
15th July 10
Posted in creativity, storytelling
Author: Ben Shaw, Strategist, BBH London
http://www.vimeo.com/11229983Last time we left off talking to Dan about the role of transmedia in extending the relationship between entertainment properties and audiences. As expected we soon moved onto Dan’s favourite topic, creating transmedia content for today’s multimedia world. This was just after Dan managed to pour an entire cup of fresh coffee all over himself.
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Interview with Dan Light, Part I: engaging online communities
14th July 10
Posted in creativity, storytelling
Author: Ben Shaw (@BenShaw), Strategist, BBH London
Dan Light’s profile description on Twitter (@danlight) reads: “Interactive marketer (and maker) of movies”. Although the bio may be short, his experience certainly is not. Dan has recently left Picture Production Company (PPC), where he led an award-winning interactive team producing some of the most innovative online marketing campaigns of recent times. In previous Labs posts we looked in more depth at the work they produced for Watchmen last year here and for Iron Man 2 here.
Working primarily on blockbuster movie releases, PPC Interactive has produced a variety of transmedia marketing materials serving to promote and extend the narrative of the story beyond traditional media. Those who know Dan will know he can talk for Earth about any topic he’s passionate about. We’ve split the interview up across 3 different blog posts which we will publish across three consecutive days. We spoke to Dan about his thoughts on engaging online communities, his extensive knowledge of transmedia entertainment, and the potential role for brands in this space.
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A perfect storm: the social web, storytellers and brands
13th July 10
Posted in Brands, storytelling
Last week was Pixel Lab, Power to the Pixel‘s (@powertothepixel) cross-media workshop.
I joined a group of tutors and producers, half with film/transmedia projects in development, half not, from around the world for the latter half of their week away in Wales.
By way of introduction, Power to the Pixel are an organisation dedicated to supporting film and the wider media in its transition to a digital age. Ben and I are both lucky to be on their Advisory board.
My brief was to shed some light on brands and cross-platform/transmedia storytelling, which, if I am honest, initially felt a little awkward. Brands and agencies may be embracing cross-platform creativity and integration per se, but true transmedia… not so much. The likes of Campfire with their Frenzied Waters work for the Discovery Channel’s Shark Week last year, Audi Art of the Heist and – back in the day – Beta 7 for Sega; as well as Ivan Askwith at Big Spaceship (who was generous and interested enough to chew the fat with me late one evening) are two, honourable exceptions.
With this in mind, my presentation focused primarily on what brands and their agencies are learning about integration, interaction and new partnerships in the hypersocial environment we find ourselves in. I also attempted to explain why brands may be reticent about taking a step further into building deep, immersive, narrative worlds. Along the way, telling the story of a (failed) BBH Labs joint venture and what we took from it… and finally, ending with a proposal.
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Agency, does your client need you?
2nd July 10
Posted in Brands, business models
Yesterday I was invited along to Curious 01 in London. Any event with ‘curious’ in the title sounds like it might be interesting and this was. Curated by Paul Bay, a group of good & nice people turned up, including John Grant, Neil Perkin, Jon Bains, Alex Bedoya from Hyper Island and many more. Whilst the session covered a number of topics, the conversation centred around the question: what should a brand team look like in future? A subject close to our hearts here at Labs, see related posts here and here. Paul also decided to spice things up by asking a couple of us to ‘bring a provocation’… hard to resist.
There were a ton of good ideas (others) and some a little more loony (mine). For what it’s worth I’m sharing my provocation here because, as always, we’re interested in hearing what others think. A round-up of the rest of the day will be shared soon.
In a nutshell, my provocation began with the question: if clients only pay for the things they can’t do themselves, what does that mean when we work in a real-time, social web world?








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