Author: Jeremy Ettinghausen

Alumnus

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Winners, Losers & Learnings – the first truly social Brit Awards

Author: Alex Walker-Sage, Social Engagement Director, BBH London Big. Noisy. Full of celebs. LIVE! Music and Entertainment together, in harmony. With the potential for stuff to go wrong. And including a new Twitter vote mechanic half-way through the show. Wednesday night’s new, improved, social 2014 Brit Awards had all the ingredients necessary to provide the perfect opportunity to take a...

Ecosystem Management: why marketers must learn to think like ecologists

Author, Ben Shaw, Strategy Director/Social Strategy Lead, BBH London. Originally published in Marketing Magazine Marketers could learn a thing or two from ecologists on the maintenance of ecosystems. We live in a world of always on brand communications across multiple platforms and communities that require the same care and attention as the Amazon’s most delicate wildflower. Over the course of...