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  • ZAG NY Open Call

    26th October 10

    Author: Erin Riley, Brand and Communications Director, ZAG NY

    BBH Labs has become a watering hole for inquisitive, enterprising, and forward thinking minds.  Thus, it is a fitting place for ZAG NY to make its first open call for ideas.

    ZAG, a wholly owned subsidiary of BBH, is focused on brand invention.  We invent brands by exploiting brand lags – where consumer activity outpaces brand activity.  The trick of course is not only scouring technology, media, breaking trends, and cultural & consumer insights for what consumers want and need, but then uniquely satisfying those needs in a delightful and profitable way.

    ZAG is fortunate because via BBH we have a unique network of collaborators who provide expertise in areas fertile for brand invention.  Now, ZAG NY is looking to extend that network beyond the BBH walls and tap an even larger bevy of creators, innovators, entrepreneurs, and anyone else with a brilliant idea.

    This slideshare serves as an official call for ideas which will be formally evaluated this November to feed the 2011 pipeline.  While we’ll entertain ideas throughout the year, this marks one of three annual formal reviews that will garner the most focused attention from the ZAG team.  Pitches will be heard live or by phone/skype/virtual meeting starting week of November 8th.

    To stay up to date on ZAG news and thought starters follow our Blog.

    (Presentation is best viewed by clicking MENU and FULL SCREEN)

    ZAG NY Pitch Guide

    View more presentations from BBH ZAG NY.
    Tell us what you think? Here are some idea starters:
    - Do you think ad agencies can bring new products to market?
    - What should ad agencies do to cultivate owned IP?
    - What do you wish this deck included that it doesn’t?
  • How to do Propagation Planning

    13th October 10

    A few years ago I wanted to be a part of the next theory in strategic planning. Connections Planning had been around for about ten years (in 2009) and I wanted to know what comes next? That’s when I discovered the work that Ivan Pollard from Naked Communications had shared around Propagation Planning.

    Over the last few years I dedicated my ‘extra’ time to understanding and cultivating the theory, articles and case studies surrounding propagation planning. I shared everything I learned on my Blog. By sharing, others contributed and the ideas got better.

    Sharing and generosity are very important in the advertising industry today. They make all of us better. As they say, “a rising tide lifts all boats.”

    Edward Boches, who is in the process of formalizing propagation planning at Mullen, wrote a great post this week asking a provocative question, “Do you give content away because you want credit?” For me, I give content away to become a member of the club. A club of strategic planning minds that contribute everyday to a greater collective. This club is made up of so many people that I couldn’t possibly name them all here… but you know who you are.

    So I was thrilled when Mark Lewis and the Planning-Ness conference asked if Mike Monello (Co-Founder at Campfire) and I would share our thoughts on propagation planning. I hope that you can take something away from this deck and inspire your creative and social media teams to develop work that gets spread.

    (Best viewed by clicking MENU and FULL SCREEN)

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