Author: Erin Riley, Brand and Communications Director, ZAG NY
BBH Labs has become a watering hole for inquisitive, enterprising, and forward thinking minds. Thus, it is a fitting place for ZAG NY to make its first open call for ideas.
ZAG, a wholly owned subsidiary of BBH, is focused on brand invention. We invent brands by exploiting brand lags – where consumer activity outpaces brand activity. The trick of course is not only scouring technology, media, breaking trends, and cultural & consumer insights for what consumers want and need, but then uniquely satisfying those needs in a delightful and profitable way.
ZAG is fortunate because via BBH we have a unique network of collaborators who provide expertise in areas fertile for brand invention. Now, ZAG NY is looking to extend that network beyond the BBH walls and tap an even larger bevy of creators, innovators, entrepreneurs, and anyone else with a brilliant idea.
This slideshare serves as an official call for ideas which will be formally evaluated this November to feed the 2011 pipeline. While we’ll entertain ideas throughout the year, this marks one of three annual formal reviews that will garner the most focused attention from the ZAG team. Pitches will be heard live or by phone/skype/virtual meeting starting week of November 8th.
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