Author: Ben Malbon

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So what exactly might ‘Adaptive Brand Marketing’ be?

(Jointly authored with Greg Andersen, our MD in BBH New York) The imminent publication of Forrester’s new report on the challenges facing clients – “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age” is a welcome turning of the spotlight toward client organizations. Without question agencies of all sizes, shapes and persuasions need to get their collective...

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Campaigns, Programs, Platforms – The Way Forward According to R/GA

In this film, recorded in NYC last week during Advertising Week, Bob Greenberg (Chairman, CEO & Chief Creative Officer) & Barry Wacksman (EVP, Chief Growth Officer) provide smart, grounded, food-for-thought around agency model re-invention, and particularly around the role of technology in the emerging shape of agencies, post-recession. [youtube]http://www.youtube.com/watch?v=KsRpXZML5YU[/youtube] It’s of value for a number of reasons. First, because they’re...

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Is LEGO the world’s coolest ever toy?

[youtube]http://www.youtube.com/watch?v=4qsWFFuYZYI&eurl=http%3A%2F%2Fjordantheleast.wordpress.com%2F2009%2F08%2F23%2Flego-stop-motion-video-via-bbhlabs%2F&feature=player_embedded[/youtube] We’re major fans of LEGO here at BBH Labs. In fact, we spend far too much of every day actually playing with it. This is great. 1500 hours of investment to deliver 3:49 worth of joy for LEGO lovers of all ages. Truly awesome.

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GOOD Magazine crowdsources world-changing ideas

We like this, and look forward to seeing what comes from it. [youtube]http://www.youtube.com/watch?v=KcSQZINXyKo[/youtube] GOOD Magazine are asking people: “If you were to invent anything to push the world forward, what would it be?” The jury’s still out on whether collaborative creativity can provide a viable business model (high enough quality; low enough costs) for creative businesses, but this seems to...

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The Enduring Power of a Story Well Told: The Man Who Walked Around the World

We’re super proud of our friends at BBH London who’ve produced something very special for Johnnie Walker. “The Man Who Walked Around the World” is a six-minute piece of storytelling that features Robert Carlyle walking through the Scottish Highlands. Carlyle tells the story of the brand’s birth, growth and development via some dazzling copywriting from BBH’s Justin Moore. This alone...

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“Big is easy, small is hard”: Print is Mobile

Author: Adam Glickman Following our piece looking at journalism (a review of the transformational change at the Telegraph Media Group) and fiction (interview with Jeremy Ettinghausen, Digital Publisher at Penguin), our interest in the profound changes occurring in the publishing industry continues with this look at the opportunities in mobile. We often talk about the future of mobile media and...