Labs is BBH’s global innovation unit. We’re tasked with pioneering new outputs and approaches, building new platforms through which brands can engage, and creating new agency models going forward. The overall ambition is more engaging content that is more effective and produced more efficiently. We’re particularly interested in the following areas:

• Innovative forms of marketing (for example, those that marry art & the algorithm)
• Original ways in which technology and collaboration can be powerful forces in the marketing arsenal (in particular around social media, mobile & enhanced forms of integration)
• Novel approaches that are rapid, iterative & curatorial

Who we are

Mel Exon
Managing Partner

I graduated with a degree in Russian and German in the early nineties, leading - perhaps unsurprisingly - to a career coloured by advertising for spirits and beer brands. In more recent years I’ve run Levi’s Europe, as well as pitching for, then running British Airways before giving it all up to start BBH Labs. Based in London, I like snow, horses, The Atlantic, electronica, Leica cameras and chips. In my spare time I also write for Mrs O, the blog covering Michelle Obama’s fashion & style.

Ben Malbon
Managing Partner

I’ve been an account planner for over 10 years, with spells at BMP DDB in London (where I headed planning on the agency’s Volkswagen business) and at BBH London (as Global Planning Director on British Airways & Google). I came over to BBH in New York in 2007, where I co-ran ZAG NY & was the Head of Account Planning. Before all of that I completed a PhD at UCL in London on the Psychology of Ecstasy, & had a book published on a similar theme. I am obsessed by polar exploration, military history, German design & cats. I live in Brooklyn, NY.

We aren’t hiring at the moment but are always interested in meeting with people or organizations working in similar areas. If you’d like to discuss collaborating with Labs, please contact us at: collaborators@bbh-labs.com. Let’s chat.

Follow us on twitter: http://www.twitter.com/bbhlabs
Main agency site is here: http://www.bartleboglehegarty.com