Labs is BBH’s global innovation unit. We’re tasked with pioneering new outputs and approaches: exploring emerging platforms and behaviours on behalf of brands, and developing new agency models along the way. Our overall ambition is to save the world find ways in which marketing innovation can be a powerful force for good (more effective, more engaging, more sustainable, more exciting). We’re particularly interested in:

- Innovative new forms of creativity
- Novel approaches that are rapid, iterative & curatorial
- The mashup of thinking from radically different sources & industries
- Sustainable marketing at scale
- Co-creation and mass collaboration
- Social ideas and how they propagate
- Marketing as product or service
- AI

Who we are

BBH Labs (@bbhlabs) was co-founded by Mel Exon and Ben Malbon in 2008. Mel continues to lead Labs, based in London. If you’re looking for Ben, you’ll now find him at Google Creative Lab as their Director of Strategy, or on twitter @malbonnington.

Mel Exon (@melex/gplus.to/melex)
Managing Partner

I graduated with a degree in Russian and German in the early nineties, leading – unsurprisingly, maybe – to a career coloured by advertising for spirits and beer brands. I subsequently ran Levi’s Europe and British Airways as a Partner at BBH, before starting BBH Labs. I live in London with my family and like snow, horses, The Atlantic, electronica, Leica cameras and chips, in roughly that order. I like the very old and the very new. This informs an ongoing war in my head: a deep-rooted desire for shiny new things versus the sure and certain knowledge that I should re-use and recycle the old stuff. I spend too much time on the interwebs, but rationalise it all as preparation for when the Technological Singularity kicks in. See you on the other side, my friends.

Saneel Radia (@saneel)
Director of Innovation, NY

I’ve spent my career in marketing demanding cake and its consumption simultaneously, a stubbornness that’s taken me from media director to creative director, and now somewhere in between. Along the way, I led the first marketing entity dedicated to leveraging games as a communications platform, and co-founded a modern boutique called Denuo inside Publicis Groupe. My rebellion against standardized agency roles was a wonderful distraction for management while I proved average at a collection of disciplines. Luckily I have a wonderful wife that can forgive my ordinariness, with whom I spend an extra-ordinary amount of time in the religious pursuit of food euphoria… cake or otherwise.

Jeremy Ettinghausen (@jeremyet)
Creative Director

I studied anthropology, psychology and genetics with a smattering of statistics and have since attempted not to get bogged down doing any one particular thing. Failed at this by spending thirteen years at Penguin Books where I worked on a number of digital publishing and marketing initiatives including We Tell Stories, a collaboration between writers and game designers and, most recently, myFry, a non-linear reading application for Mr Stephen Fry. I am easily distracted and distract others and I firmly believe that the internet’s prime function is to be a massive distraction engine for all mankind. Other distractions include a wife and two evolving digital natives, mapping and psychogeography and photographing unplaces.

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We aren’t hiring at the moment but are always interested in meeting with people or organizations working in similar areas. If you’d like to discuss collaborating with Labs, please contact us at: collaborators@bbh-labs.com. Let’s chat.

Follow us on twitter: @bbhlabs
BBH main agency site is here: http://www.bartleboglehegarty.com