R&D_ZAGS_FOR_THE_CREATIVE_INDUSTRY

51.51269, -0.13962

2024

  • Decoding K-Pop Magic

    27/03/2024

    Shreya Jayanna, Social Account Executive with BBH London, reveals how clever marketing tactics helped K-Pop grow into a global cultural phenomenon.

  • Dear Planning. Happy 50th.

    20/03/2024

    This month, Stephen King’s JWT Planning Guide turns 50. And with it, writes Joe Burns, so does the entire specialism as we know it.

  • Selling Weed to Boomers

    07/03/2024

    Millie Addinall identifies the next big cannabis consumer: baby boomers.

  • Every Unplanned Pregnancy Starts with a Penis

    06/03/2024

    Amy Coggan explores how to market the male contraceptive pill to young men: by embracing their immaturity.

  • Bring Back Boredom

    04/03/2024

    Tate Lampi shares their concept for how Bic could champion the invisible engine of creativity: boredom.

  • The Irrelevance of Brand Relevance

    26/02/2024

    Are we in the business of grabbing attention or being relevant? Joe Burns looks at how our obsession with relevance and relatability is sidelining the more important job: capturing attention.

  • Health is Wealth: 2024 Opportunities

    06/02/2024

    How ‘new year, new me’ is looking for brands in health and wellness according to Chris Ager & Mischa Christe.

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