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- Name: Dave Watson
- Member since: 2010-03-09 14:33:12
- Website URL: http://www.facebook.com/dwatson222
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- 'Need to want less' - witty, true & beautifully designed - Eric Hanson's series on @brainpicker blog: http://bit.ly/bQcoKA (HT @LenKendall) 10 hrs ago
- 'Ambassadors don't live in ivory towers, they go out.. and connect' @armano on navigating a sometimes tricky path: http://bit.ly/9Fjzr0 13 hrs ago
- Amen to this - 'The Dirty Truth About Digital Fasts' (in HBR) - http://j.mp/de2DJX (via @malbonnington) 13 hrs ago
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Marketing Skunkworks – new models around technology, entertainment and brands
Interview with Dan Light, Part III: The role for brands in transmedia
July 16th, 2010 at 11:20 amGreat Interview.
I think “Up in the Air” and American Airlines did a very nice product integration that was basically done on trade.
http://www.nytimes.com/2009/12/21/business/media/21adco.html
Is organic product integration truly transmedia? Or is it just a case of semantics.
I’m particularly interested in this area since this week I was just asked to do some similar work in video games. I think video games is often used as a vehicle to market entertainment brands, but what if you reversed it? Where you make the game the campaign. Where you build the backstory elements for the video game brand instead of using the video game as the backstory.
I may want to follow up with you on your ideas in this area in the future.
Again. Thanks for great series of talks.
Interview with Dan Light, Part II: the intricacies of creating transmedia content
July 15th, 2010 at 1:29 pmBen,
I believe LOST knew how to actively engage their fans on multiple levels within multiple formats.
Here’s the blog entry and Pecha Kucha presentation from The Next Web
http://www.bulldogmi.com/blog/lost-conversation-what-marketers-can-learn-lost-19-05-10.html
I’ll be very interested in the 3rd part of the interview since any time I discuss this LOST conversation, people inevitably ask a question, “Sure…LOST can do this, but it’s an entertainment property, this really doesn’t apply to consumer brands does it?”
Interview with Dan Light, Part II: the intricacies of creating transmedia content
July 15th, 2010 at 8:45 amIt would be great to get Dan’s opinion on LOST’s use of transmedia. I gave a spiel at NextWeb about LOST’s use of cross platform and their community….but I never used the word transmedia.
Getting to know your Twitter followers & why that matters
March 9th, 2010 at 2:34 pmReminds me of that saying…
We had the answers, it was the questions we had wrong.