Monthly Archive: December, 2012

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Homeless Hotspots: Year End Update

As you hopefully recall from our last update, we’ve been working with StreetWise, the street paper of Chicago, to apply our learnings from Homeless Hotspots. StreetWise’s issues felt most appropriate to tackle not only because of the organization’s innovative mindset (see their recent launch of Neighbor Carts), but because solutions that work at scale in Chicago can likely work in most other cities....

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Part 3: Advertising is Dead, Long Live Advertising

This is the third post in a series based upon our submission to Wharton’s Advertising 2020 initiative. The structure we’re loosely following here: 8 years, 8 potential future opportunities, 8 things to do now. Previous instalments in the series are available here: Part 1 and Part 2. The final instalment will follow tomorrow. *** #5 Content Marketing: brands as content owners &...

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Part 2: Advertising is Dead, Long Live Advertising

This is the second post in a series based upon our submission to Wharton’s Advertising 2020 initiative. The first, introductory post in the series was published yesterday, here. The structure we’re loosely following: 8 years, 8 potential future opportunities, 8 things to do now. Subsequent instalments to follow over the next day or so. *** #2 Everything is Connected: The Rise...