Archive for August, 2012
29th August 12
Posted in Film
To coincide with the ‘main course’ of the Paralympics, and after the Olympic warm-up, BBH creatives Kim and Mareka – with the great help of Chris Hyndman at Atomized - have made a mini documentary in their own time for charity TDF (The Disability Foundation) to celebrate the amazing feats of Paralympic athleticism and how TDF quietly helps make them happen. It features double amputee and great GB gold hope James O’Shea, who swims for 100m breaststroke glory on September 5th.
More information about the unique charity TDF and its complementary health services (which are available to the able-bodied too!) can be found here. And if you’d like to donate to help keep more stories like James’ coming, then text TDFV11 followed by the amount to 70070. It goes straight on your mobile bill and costs you nothing more.
Please share this film around and Tweet your support of @tdftweet with the hashtag #JamesOShea
24th August 12
Posted in robotify.me
A few weeks back we asked our robotify.me early adopters to tell us who were their favourite robots and why they liked them so much. Thanks to everyone who replied. We did this for a number of reasons. Firstly so that we could give away some very exclusive artwork from Mick Marston, our (human) robot artist. And secondly so that we could learn a little bit more from about why people responded so enthusiastically to representations of robots and what particular facets of robotics provoked the strongest reactions.
Happily we had lots of responses leading to a very healthy debate about who should win the prints. We’ve picked six winners (Magdalene for Henry the vacuum cleaner, Jeremy for Metropolis‘ Maria, Joakim for Bender, Matt for Wall-e, Tom from Bladerunner‘s Roy and Adrian for the Golem – your prints are drying and will be on their way soon). A special award goes to Jonathan’s three-and-a-half year old son for his personal invention, Fire Robot – Jonathan, we want to know more and we want pictures.
So, there’s more on what we learnt, more on all of the winning robots and more of James Mitchell in the video above. If you feel we missed a robot and have a favourite you want to share, please let us know in the comments below and we are still open for robotify.me early adopter beta testing goodness – register at http://robotify.me.
22nd August 12
Author: Chaz Wigley, Chairman, BBH Asia Pacific
It was about 2 years ago that Emma, Jim and myself started talking and writing about the ‘marketing wind tunnel’ that we as an industry seem to have gotten ourselves into (this blog has plenty of past pieces). The thinking being that, because we all broadly follow the same consumer insight led and validated process, we produce far more sameness than difference.
In the light of this, it’s fascinating to see Tyler Brule’s latest ‘Fast Lane’ piece in the FT where he inveighs against the same issues, but this time in the context of magazines, airlines, hotels and shops. It’s well worth a read for those who haven’t yet seen it (and always gratifying to see an FT journalist cry ‘Bullshit !’ on corporate excuses):
“Spend a bit of time at a US newsstand and it’s clear that the crisis in the magazine industry isn’t so much about plastering covers with hash tags, the problem is that everything looks and feels alarmingly the same.. We’ve come to a point in our popular and consumer culture where uniformity isn’t just stifling innovation, it’s also making consumers number and dumber.
…Magazines should focus on what their most loyal consumers are looking for – something new to read.”
From our point of view, many presentations and a number of articles later, the response we get from marketing teams is a consistent ‘Yes we agree, but how do we change things within the context of my organisation?‘ (sub-text: ‘where I don’t feel I have the power to do so myself ‘). Quite possibly the subject of our next initiative. Bring on the organisational change consultants!
9th August 12
This piece was originally published in Creative Circle’s 2012 Annual last month. It’s packed full of advice from the great and the good, with special mention to our own John Hegarty and also to Ben Kay on how to write an advertising blog. You can buy a copy of the annual in magazine form here.
Author: Nick Gill, Executive Creative Director, BBH London
‘Creative’. I’ve never really come to terms with this word. The very notion that some people are defined as creative, whether by trade or persuasion, I still find strange. Even if I wasn’t creative the last thing I’d do is admit to it.
When I was at school I never thought of myself as a creative person. Just someone who could draw and paint quite well. And these basic skills would be my ticket out of obscurity.
But growing up I soon realised that for all my talent I was never going to be an artist. It wasn’t that I wasn’t good enough. I just wasn’t made that way.
Because someone had tuned my brain to solving problems. Give me a blank sheet of paper and I’d break out in a cold sweat. Ask me to draw a picture that included a giraffe, a lawn mower and a magic carpet and I’d enjoy working out how to cunningly weave these three seemingly disparate objects into one satisfying image.
I went to art college in Manchester. I stood in the graphic design studio on day one, waiting for a tutor to read out my name. But it never happened. This is because they had me down for another course. One entitled ‘Design for communication media’. ‘What’s that when it’s at home?’ I enquired. ‘Advertising’ came the reply. And that’s how I got into this business. I fell into it. Like a drunk tripping over a chair leg and landing in the arms of Charlize Theron. I am one lucky bastard.
Because advertising is a great career. And ‘creative’ is a truly wonderful way to go through life. To make money out of your imagination is as exciting as it is scary.
What have I learned from my time in the business? Here are a few things that might help. Read full post