Monthly Archive: May, 2012

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The Planner / Creative relationship: how does it work for you?

Authors: Fran Hazeldine, Strategy Director and Pelle Sjoenell, Executive Creative Director at BBH LA [youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=ZCHy2tAKO5k[/youtube] In a couple of weeks time we’ll be speaking at the annual Planningness conference, which is coming to LA for the first time this year. We were originally asked to talk about how we work as a planner / creative duo at BBH...

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‘Everything we know, is wrong’

BBH Asia Pacific Chairman, Charles Wigley, and Rob Campbell of W+K delivered their joint talk “Everything we know, is wrong” at The Asia Marketing Effectiveness Festival in Shanghai last week. Asked to be provocateurs, their talk (slideshare below) smartly tackles five flawed notions in one fell swoop: from ‘tv is dead’, ‘brand love’, ‘everyone wants to join in’, ‘pre-testing makes everything better’ and...