Monthly Archives: April 2011

Status of Africa: Lend Your Facebook Status For Mother’s Day

Author: Romy Miller, Team Director, BBH London

It’s Mother’s Day in the UK this weekend and it seems a perfect opportunity to raise awareness of some of the difficulties many mothers face in the most marginalised communities of Africa, via a new release of our Status of Africa Facebook app for AMREF, Africa’s leading health development charity.

You may remember that we did something similar last year – the difference this year is that we’re focussing just on women – mothers, in fact. Maternal health is a huge issue: every year 280,000 African mothers die unnecessarily in pregnancy and childbirth because they lack basic medical care. AMREF is working to change this by trying to ensure no woman dies whilst giving life.

The Facebook app gives users the chance to choose a real African mother or midwife that AMREF works with and to share their status or Twitter account with them for 5 days. The app automatically updates the users’ status twice a day with their chosen African mother or midwife. The status updates were written based on true case studies. The stories shared by the women are real. (more…)