Monthly Archive: December, 2010


What Collaborative Consumption Means For Marketers

I recently watched Rachel Botsman’s TEDxSydney talk on collaborative consumption (below) and realized how little most marketers are thinking about the impact of crowds on the future of consumption. Instead, they’re focused on the impact of crowds on production (crowdsourcing! co-creation! predictive markets!). For an in-depth overview of the landscape as Rachel defines it, I recommend her guest post on...