Monthly Archive: September, 2010

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A Radical Proposal to Save Advertising on the Web

Author: Calle Sjoenell, Executive Creative Director, BBH New York (Follow Calle here: @callesjonell) After reading Chris Anderson’s piece in Wired about the web being dead, long live the Internet, I got a really uneasy feeling. Banner advertising has always been the weird step child of advertising. Few creatives wants to do them, clients don’t know how to approach it and nobody clicks...