Monthly Archive: August, 2010

noimage

The rise of ‘Event Outdoor’ continues – brilliant projection show in Kharkov, Ukraine

Hot on the heels of the Target installation at NYC’s Standard Hotel a few weeks ago, it seems ‘event outdoor’ is just becoming more interesting by the day. This is phenomenal. My Russian isn’t fantastic (Mel – can you help please?), but no narration seems that necessary. It’s an old idea done in a particularly crisp & stunning way. I especially like...

noimage

Making Digital Work: Voices from Boulder

Boulder Digital Works recently put on a two-day Executive Workshop around the theme of ‘Making Digital Work’. Industry leaders – who on paper are ‘rivals’ – came together for an intensive, collaborative and interactive program around evolving agencies and agency talent in readiness for the emerging landscape (there’s a bunch more detail about the Executive Workshops right here). In this...

noimage

Media’s Various Roles Beyond Planning & Buying

For some reason, the dominant conversation around media’s ongoing evolution concerns its fragmentation. Yes. Ok, it’s fragmented. What isn’t discussed enough is that the critical impact of said fragmentation is directly tied to brand behavior, not the difficulty of reaching and engaging audiences. How a brand behaves is now intrinsically linked to media environments. In fact, separating the content from...

noimage

Street Slide from Microsoft, a new perspective on street view panoramas

This is fascinating stuff from Microsoft, hinting at a new and more immersive way to access street level information on mapping platforms such as Bing or Google Street View Here’s more information on the technology, and the project behind it (below). For further details, including Microsoft’s research paper and more films, visit their site, here. — Systems such as Google...