Monthly Archive: July, 2010

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‘The Best Camera is the One You Have With You’ . . . introducing the iOScars

Author: Seth Weisfeld, Digital Creative Director, BBH New York (@seth_weisfeld) “The best camera is the one you have with you.” (Chase Jarvis, see: http://j.mp/ad29YM) Powerful technologies and tools for creativity and filmmaking used to be exclusively in the hands of professionals. The cost of entry was high and the learning curve steep. With the recent launch of Apple’s 4th generation...

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Interview with Dan Light, Part II: the intricacies of creating transmedia content

Author: Ben Shaw, Strategist, BBH London [vimeo]http://vimeo.com/11229983[/vimeo] Last time we left off talking to Dan about the role of transmedia in extending the relationship between entertainment properties and audiences. As expected we soon moved onto Dan’s favourite topic, creating transmedia content for today’s multimedia world. This was just after Dan managed to pour an entire cup of fresh coffee all...

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Interview with Dan Light, Part I: engaging online communities

Author: Ben Shaw (@BenShaw), Strategist, BBH London Dan Light’s profile description on Twitter (@danlight) reads: “Interactive marketer (and maker) of movies”. Although the bio may be short, his experience certainly is not. Dan has recently left Picture Production Company (PPC), where he led an award-winning interactive team producing some of the most innovative online marketing campaigns of recent times. In...