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  • Archive for July, 2010

    • TEDGlobal: And now, the good news

      26th July 10

      This post is adapted from a piece written for Campaign magazine (22.07.10), also available online at campaignlive.co.uk later this week.

      Image by @LenKendall

      Founded in 1984 as a one-off event in California, TED (Technology Entertainment Design) has come a hell of a long way. The numbers tell their own story. Since the launch of TEDTalks online in 2006, over 700 talks have been viewed 300m times and the non-profit has, in keeping with its tagline “ideas worth spreading”, expanded into a family of conferences and content available on an ever-growing number of platforms. The latter now include the TED Open TV Project (allowing broadcasters to incorporate TEDTalks into their programming without license fees) launched in May this year and an iPad app out in a couple of weeks. As they put it, TED is becoming “an organising principle for ideas.”
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    • Our Ten Top Reads from Last 7 Days, 26 July 2010

      26th July 10

      Posted by Ben Malbon

      Posted in BBH Labs

      Every week Mel Exon (@melex) & I pull together 10 stories or links that we think are in some way inspiring, relevant, challenging, or just plain interesting, & we send them to BBH-ers in our six offices around the world.

      It’s of course heavily based on the BBH Labs (@BBHLabs) Twitter feed & blog, but recognizes the reality that not everyone is hooked up to Twitter 23.5 hours per day.

      Anyway, we thought we’d share it. So here it is. Feel free to pass on. As usual, ideas on making it more useful always welcome.

      Summary of the how agencies are pushing to evolve & become more digitally literate, & how ‘digital shops’ are losing lead – ‘Closing the Tech Divide’ (AdWeek) – http://bit.ly/9dI94r

      ‘Google is not making us stupid, & the Internet is not really changing our brains’ (a riposte to Clay Shirky, in the LA Times) – http://j.mp/c1RBYU (via @chrisgrayson)

      Will Zynga Become the Google of Games? On the rise & rise of Zynga (of Farmville fame), in the NYT – http://nyti.ms/dzJhFQ

      ‘Digital agencies are the new dinosaurs. If they don’t evolve quickly they will lose their 10yr headstart’ (written by Daniele Fiandaca, chair of Creative Social) – http://j.mp/9L2ICM

      ‘Digital Tools for Making Brilliant Mistakes’ – on Hipstamatic, Vintage Video Maker & why they appeal (explain to your kids why all your photos of them look crap) – http://j.mp/b5T2pg

      ‘Facebook is beginning to look & act like a sovereign state’ – from The Economist – http://j.mp/dggyN2

      Refreshing to see augmented reality work where there’s genuine reason for the AR; new work for Olympus, by Mullen – http://j.mp/deytQl

      ‘What Makes A Good Creative Director?’ – a fairly solid list of attributes here + a good discussion – http://j.mp/cN46me (via @ckburgess)

      ‘We Need To Rethink How We View Creativity’ – great post by @neilperkin – http://j.mp/bRPoyX

      Thought-provoking stuff from @brucenussbaum – Is Humanitarian Design the new Imperialism? – http://j.mp/dkq6H8

      plus a bonus 11th . . .

      New @BBHLabs post by BBH New York’s Seth Weisfeld – ‘The Best Camera is the One You Have With You’ . . . introducing the iOScars’ – http://j.mp/iOScars

    • ‘The Best Camera is the One You Have With You’ . . . introducing the iOScars

      21st July 10

      Posted by Ben Malbon

      Posted in Uncategorized

      Author: Seth Weisfeld, Digital Creative Director, BBH New York (@seth_weisfeld)

      “The best camera is the one you have with you.” (Chase Jarvis, see: http://j.mp/ad29YM)

      Powerful technologies and tools for creativity and filmmaking used to be exclusively in the hands of professionals. The cost of entry was high and the learning curve steep. With the recent launch of Apple’s 4th generation iPhone, consumers can now carry in their pockets a device fully capable of capturing, editing and publishing HD videos. This is an exciting prospect – no more grainy, pixelated, thumbnail-sized videos of our funniest or most beloved moments or the latest breaking news story.

      ioscars_phones

      Imagine what Gordon Gekko could achieve with this.

      Only a few short days after iPhone 4 hit the marketplace, an exceptionally impressive example of the film-making potential of the device surfaced. This film, “Apple of My Eye” directed by Michael Koerbel, was shot and edited entirely on an iPhone 4 in under 48 hours.

      “Apple of My Eye” – an iPhone 4 film – UPDATE: Behind the scenes footage included from Michael Koerbel on Vimeo.

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    • Interview with Dan Light, Part III: The role for brands in transmedia

      16th July 10

      Posted by Mel Exon

      Posted in creativity, storytelling

      Author: Ben Shaw, Strategist, BBH London

      http://www.iamironman2.com/home/

      In the last of our blog posts with Dan Light we’ve saved the trickiest questions for last. What, if any, are the roles for brands in these transmedia extensions of the narrative? Can it ever get deeper than product placement and, if so, can brands ever make a legitimate contribution to the storytelling experience?

      In the past decade we’ve seen that the music industry had to get screwed before it would change, the newspaper industry is struggling and the film industry is being forced to reinvent itself. Can entertainment industries transform themselves? Where do you see the film industry going?

      I think the film industry is going to polarise. I think you’re going to have your Avatars – they will be big 3D events that will be 15-year projects and will command bigger and bigger sums of money.

      At the other end will be the classic independent films, built around a good story but also written from the ground up, with a view to all the ways in which that story can be told, developed and audiences be found.

      So brands need to find new ways to engage audiences and clearly sponsorship of this kind of content is a legitimate path, albeit it represents a fairly transactional relationship with the producer. Is this how you see the role of brands developing?

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    • Interview with Dan Light, Part II: the intricacies of creating transmedia content

      15th July 10

      Posted by Mel Exon

      Posted in creativity, storytelling

      Author: Ben Shaw, Strategist, BBH London

      http://www.vimeo.com/11229983

      Last time we left off talking to Dan about the role of transmedia in extending the relationship between entertainment properties and audiences. As expected we soon moved onto Dan’s favourite topic, creating transmedia content for today’s multimedia world. This was just after Dan managed to pour an entire cup of fresh coffee all over himself.

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    • Interview with Dan Light, Part I: engaging online communities

      14th July 10

      Posted by Mel Exon

      Posted in creativity, storytelling

      Author: Ben Shaw (@BenShaw), Strategist, BBH London

      Iron Man 2 transmedia marketing

      Dan Light’s profile description on Twitter (@danlight) reads: “Interactive marketer (and maker) of movies”. Although the bio may be short, his experience certainly is not. Dan has recently left Picture Production Company (PPC), where he led an award-winning interactive team producing some of the most innovative online marketing campaigns of recent times. In previous Labs posts we looked in more depth at the work they produced for Watchmen last year here and for Iron Man 2 here.

      Working primarily on blockbuster movie releases, PPC Interactive has produced a variety of transmedia marketing materials serving to promote and extend the narrative of the story beyond traditional media. Those who know Dan will know he can talk for Earth about any topic he’s passionate about. We’ve split the interview up across 3 different blog posts which we will publish across three consecutive days. We spoke to Dan about his thoughts on engaging online communities, his extensive knowledge of transmedia entertainment, and the potential role for brands in this space.

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    • A perfect storm: the social web, storytellers and brands

      13th July 10

      Posted by Mel Exon

      Posted in Brands, storytelling

      Entertainment brands.. showing us how transmedia is done

      Last week was Pixel Lab, Power to the Pixel‘s (@powertothepixel) cross-media workshop.

      I joined a group of tutors and producers, half with film/transmedia projects in development, half not, from around the world for the latter half of their week away in Wales.

      By way of introduction, Power to the Pixel are an organisation dedicated to supporting film and the wider media in its transition to a digital age. Ben and I are both lucky to be on their Advisory board.

      My brief was to shed some light on brands and cross-platform/transmedia storytelling, which, if I am honest, initially felt a little awkward. Brands and agencies may be embracing cross-platform creativity and integration per se, but true transmedia… not so much. The likes of Campfire with their Frenzied Waters work for the Discovery Channel’s Shark Week last year, Audi Art of the Heist and – back in the day – Beta 7 for Sega; as well as Ivan Askwith at Big Spaceship (who was generous and interested enough to chew the fat with me late one evening) are two, honourable exceptions.

      With this in mind, my presentation focused primarily on what brands and their agencies are learning about integration, interaction and new partnerships in the hypersocial environment we find ourselves in. I also attempted to explain why brands may be reticent about taking a step further into building deep, immersive, narrative worlds.  Along the way, telling the story of a (failed) BBH Labs joint venture and what we took from it… and finally, ending with a proposal.

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    • “BIG BANG BIG BOOM: an unscientific point of view on the beginning & evolution of life … & how it could probably end.”

      7th July 10

      Everything about this is excellent. And it just gets bigger & better . . .

      BIG BANG BIG BOOM – the new wall-painted animation by BLU from blu on Vimeo.

      direction and animation by BLU
      blublu.org
      production and distribution by ARTSH.it
      artsh.it
      sountrack by ANDREA MARTIGNONI

    • ‘Summer Hours’, a short film about warm sun, cool water & a few mosquitoes, by Jeff Scher

      6th July 10

      Posted by Ben Malbon

      Posted in Uncategorized

      “Do what we can, summer will have its flies:

      if we walk in the woods, we must feed mosquitoes:

      if we go a-fishing, we must expect a wet coat.”

      — Ralph Waldo Emerson

      I was lucky enough to meet Jeff Scher this weekend, a ridiculously talented & leftfield painter, animator and experimental film maker from DUMBO, in Brooklyn. Jeff’s works are in MoMA, and have been screened at film festivals around the world. He also teaches at the School of Visual Arts and at N.Y.U. Tisch School of the Arts. I knew we were going to get on when – within 10 seconds of meeting, literally – he was walking me through his top 10 photography apps for the iPhone. I had no idea my collection of apps was so conservative. (One ‘app’ consisted entirely of wobbling the iPhone violently during the shot, creating a weird kind of trippy effect as the camera’s software corrects for the distortion – try it; it’s cool how the iPhone tries to make sense of it).

      A selection of his films, “The Best of Times,” was just published as an iPhone and iPad app.

      Anyway, take a look at this, below. It’s beautiful, emotive and perfectly captures the magic of my favourite time of year: summer. More details about the film, in Jeff’s own words (as originally published in the NYT) are below the film on the NYT site. (click to play). Music is by Shay Lynch.

      Take a look at all Jeff’s work – http://fezfilms.net/

      This is one of my favourites of his previous films, ‘L’eau Life’.

      YouTube Preview Image

      And if you’re into it and want to find out more about Jeff, here’s a 5 minute documentary piece on YouTube.

      YouTube Preview Image

    • Agency, does your client need you?

      2nd July 10

      Posted by Mel Exon

      Posted in Brands, business models

      Yesterday I was invited along to Curious 01 in London. Any event with ‘curious’ in the title sounds like it might be interesting and this was. Curated by Paul Bay, a group of good & nice people turned up, including John Grant, Neil Perkin, Jon Bains, Alex Bedoya from Hyper Island and many more. Whilst the session covered a number of topics, the conversation centred around the question: what should a brand team look like in future? A subject close to our hearts here at Labs, see related posts here and here. Paul also decided to spice things up by asking a couple of us to ‘bring a provocation’… hard to resist.

      There were a ton of good ideas (others) and some a little more loony (mine). For what it’s worth I’m sharing my provocation here because, as always, we’re interested in hearing what others think. A round-up of the rest of the day will be shared soon.

      In a nutshell, my provocation began with the question: if clients only pay for the things they can’t do themselves, what does that mean when we work in a real-time, social web world?

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