This is a stunning piece of film, shot by Sam O’Hare in NYC, in miniature and using a shallow depth of field. Worth noting right at the outset that the tilt-shift effect was faked in post (but the overall effect is far from lessened because of this).
For best results hit HD and watch in full screen. And turn it up.
There’s a really great interview with O’Hare here, on the Aero Film site. Here’s a sample, in which O’Hare talks about the equipment he used in putting this together. It involved over 35,000 stills.
The music is perfectly matched. It was specially written by Rosi Golan and Alex Wong, and composed by Human.
If you watch carefully there are some priceless moments, usually involving tiny characters doing things that look other-worldly when viewed in this way (I particularly like the scene in which someone sneaks out on their roof – this is shot in the height of the hottest part of the summer of 09 – to have a quick cigarette). One of the slightly odder things about the film is that despite seeing hundreds of people across the five minute piece, we don’t see a single face. This adds to the surreal, almost fake quality of the film.
BBH Labs will be streaming today’s Burberry London Fashion Week show live in the below video players from 4pm GMT / 11am EST. Thanks to some clever player tech, the show will be broadcast on 73 other websites including Vogue, Grazia, CNN, Sky News, The Times, The Daily Beast and Yahoo. The player is also optimised for iPhone viewing.
Over at http://live.burberry.com the video stream will be complimented by live comments from global Burberry fans. Visitors can log in with their Facebook / Twitter sign in and post comments live as the new collection comes down the catwalk.
Finally, in a fashion and technology first, the show will also be broadcast live in stunning 3D to global VIP events in Los Angeles, New York, Paris, Dubai and Tokyo. You can read more about the project here:
“The world is becoming too fast, too complex and too networked for any company to have all the answers inside.” Yochai Benkler, Yale University, from The Wealth of Networks
Lightbulbs image by Goldberg, via Flickr
Our collective interest in crowdsourcing (the creative and commercial opportunities and challenges it throws up) seems to be on an exponential curve only matched by the controversy and misunderstanding still surrounding the topic. Cue Rick Liebling’s eBook, Everyone is Illuminated, out today, a compendium of constructive thinking on the topic to date. As experiments in crowdsourcing start to unfold and the world waits to see just how sustainable it is a marketing tool, his primer aims to shed light on the whole area by gathering (in part crowdsourced, of course) insight and hands-on experience of crowd sourcing together in one handy place. We were happy to make a contribution to the eBook and caught up with Rick to tell us more about the project. Check out his introductory post here too. (more…)
Posted by: Richard Schatzberger, Director of Creative Technology, BBH New York
BBH is looking for a rare breed of person to be part of the evolving Creative Technology team in New York. Creative Technology at BBH is the fusion point between bleeding edge technology, the creative teams, brands, & people. Inventing and discovering new ways to connect with people and bring rich creative ideas for brands to life in the digital world.
Does this sound like you? Read on . . .
First and foremost you are a creative visionary with a deep passion and knowledge of the digital world; most importantly, you actually *make* things.
You never stop tinkering, playing with things, hacking and combining to create new species. Your life is a digital social experiment; the way you live exposes the way you think, and what you make defines who you are. You love to watch people and uncover the nuances in life where you can make a difference in peoples lives. Technology is your oxygen you need it every second of the day and always want the freshest air, but you understand that not everyone is like you, so you can translate it into natural consumable language.
“There is no longer any interaction that an individual may have with a brand, company, product, or service that disconnected from all the people they know, and the people that share their interest in that experience.”
So we were more than a little taken aback by the findings of the latest Edelman Trust Barometer that shows we trust our friends and peers as a source of information considerably less than we did two years ago. The decline is particularly marked in the US where just 25% of respondents view friends and peers as very/extremely credible-a decline of 20 percentage points on 2008-but is also reflected in the global data.
It’s an extraordinary finding which calls many of our assumptions into question. The trust consumers place in peer to peer recommendations versus corporations has been one of the primary drivers of the social web, the excitement we feel about the potential for social business and the shift of marketing dollars from above the line to social media.
So has all our excitement been founded on a false set of assumptions? Is this simply an anomaly in the data? Or is social media sowing the seeds of its own demise? (more…)
I went to the ‘Crowdsourcery Potions 101’ event at JWT yesterday as part of Social Media Week in NYC. Not so sure about the event name, but the content was great, and the panel line up was genuinely stellar.
We watched John Winsor (Victors & Spoils Founder) lead a discussion that featured Ty Montague (Co-President & CCO, JWT North America), Saneel Radia (Alchemist / Chief Potion Master, Denuo), Michael Lebowitz (Founder & CEO, Big Spaceship) and the inimitable Faris Yakob (Chief Technology Dude, McCann NY).
Thanks to the appliance of science, the whole thing is viewable at the bottom of this post, on video. Lots of useful, practical discussion around the kind of cultures, systems, and processes that would enable new forms of creative collaboration. I particularly liked the metaphor of ‘scaffolding’: the structures that are required for successful collaboration efforts (the filters, the creative direction, the incentive model, the access requirements, and so on).
Anyway, I was struck by one area of the debate in particular, and I’ve been reflecting on that since. There were a number of observations about how business models (around agencies, and how they construct themselves, most specifically) were being challenged, and indeed how the definition of what constituted ‘the agency’ was evolving rapidly in new and interesting ways.
As Ty Montague suggested, ‘we’re on the verge of a remaking of business and what a company is’. Bold and exciting words from the leader of one of the largest and most powerful agencies around. In particular, Ty was talking about a point John Winsor had made just a moment before, around the idea that the distinction between JWT and *beyond JWT* was blurring, and would continue to blur. As creative businesses continue to experiment with new models of creative collaboration, and explore different approaches to maintaining a creative arsenal comprising the highest quality individuals and partners, it is inevitable that which was once almost wholly contained within an agency will become, to some extent, located outside the formal confines of that business.
Creative agencies need to move towards becoming permeable organizations. Those in networks need to be reconfigured as networked organizations versus simply organizations within networks. Creative business must be able to draw on not just the talent within the building, but the many skills and areas of expertise that lie beyond those walls. And they need to be able to draw on this external resource. Like immediately. Certainly within BBH Labs we believe this is the *only* way the future can look; and of course it comes with challenges.
For us (probably like many, I’m in no way suggesting we’re unique here), this means building and curating a broader group of people and companies with whom we create and produce ideas, and of course, we’re busy doing just that. It was an ex-CEO of Sun Microsystems who once said, ‘no matter where you work, most of the smart people work somewhere else’. Whilst challenging to orthodoxy, there’s definitely something in that.
Back to Crowdsourcery Potions . . . Ty was hinting that one logical manifestation of this philosophy would be the formation of a broader pool of potential creative collaborators, perhaps more akin to the curated creative group put together by the team at Victors & Spoils. I also sometimes think the Alessi example is helpful here. Alessi occasionally put together hand-picked ‘crowds’ outside their company to help them on specific projects. So for example, on their program to create new ‘postmodern’ style product designs, they curated an invite-only ‘crowd of around 200 postmodern architects to submit work. This seems smart. It also signals a potential way forward for agencies looking to innovate new modes of creative collaboration.
But it also raises what for me is *the big question*. In fact, two related sets of questions.
1. CULTURE: If the culture of an organization is one of the key elements of differentiation between one agency and another, when does the definition of an agency blur to the point of intangibility? When does JWT (or BBH, or Victors & Spoils, or IDEO for that matter) cease to be JWT? When does JWT become Victors & Spoils? When does it simply become a set of senior and experienced curators of skills, talent and partnerships? And does this matter, if it does happen?
2. INCENTIVES: What kinds of models are right for incentivizing the crowd? If the model of the future is going to involve fluid boundaries between ‘working for’ and ‘working with’, what does that mean for how people are incentivized? Not just in the crowd outside the agency, but within the crowd inside the agency? And linked to the first point, what value does one place on the cultural DNA found within agencies (which surely *must* have a commercial value) versus the more flexible and emerging skills found outside?
Early days, but exciting days.
All ideas, challenges, thoughts or builds welcome.
For more coverage of the debate check out Jonny Makkar’s (@jsmakr) neat summary blog post here, Faris’s here, or John Winsor’s short but kinda sweet piece here.