Monthly Archive: February, 2010

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Isn’t Crowdsourcing Just Good Marketing? Interview with Rick Liebling

“The world is becoming too fast, too complex and too networked for any company to have all the answers inside.” Yochai Benkler, Yale University, from The Wealth of Networks Our collective interest in crowdsourcing (the creative and commercial opportunities and challenges it throws up) seems to be on an exponential curve only matched by the controversy and misunderstanding still surrounding...