Monthly Archive: October, 2009

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So what exactly might ‘Adaptive Brand Marketing’ be?

(Jointly authored with Greg Andersen, our MD in BBH New York) The imminent publication of Forrester’s new report on the challenges facing clients – “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age” is a welcome turning of the spotlight toward client organizations. Without question agencies of all sizes, shapes and persuasions need to get their collective...

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Campaigns, Programs, Platforms – The Way Forward According to R/GA

In this film, recorded in NYC last week during Advertising Week, Bob Greenberg (Chairman, CEO & Chief Creative Officer) & Barry Wacksman (EVP, Chief Growth Officer) provide smart, grounded, food-for-thought around agency model re-invention, and particularly around the role of technology in the emerging shape of agencies, post-recession. [youtube]http://www.youtube.com/watch?v=KsRpXZML5YU[/youtube] It’s of value for a number of reasons. First, because they’re...