Comments on: “Big is easy, small is hard”: Print is Mobile http://bbh-labs.com/%e2%80%9cbig-is-easy-small-is-hard%e2%80%9d-print-is-mobile Marketing Skunkworks - new models around technology, entertainment and brands Tue, 07 Feb 2012 15:10:04 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Matthew Scott http://bbh-labs.com/%e2%80%9cbig-is-easy-small-is-hard%e2%80%9d-print-is-mobile/comment-page-1#comment-1160 Matthew Scott Tue, 18 Aug 2009 15:09:07 +0000 http://bbh-labs.com/?p=2857#comment-1160 I gotta tell ya, I tried out a couple of the stuff built on the iceberg reader, and for NOW, I think its best for books-plus. For the simplest read and go experience I do prefer the kindle. Iceberg books are beautiful to transcend graphic novels, learning books (give your young child a multimedia educational thing on the iphone to keep em busy for a while). But when I did a comparo between a book I already read on the kindle app, the pages turned slower, font size adjustment lagged, etc; suumary: at the simplest functionality it wasn't as good. But I've blah'ed past the more important point. Having read about 8 or 10 books on the kindle app I have to say - my reading habits have significantly changed. I read faster, could read in any position and angle, BACKLIT "pages", Insta-delivery, auto-page-marks. And then I tired to finish a borrowed copy of Outliers, simplicity in reading at its best... and it took me weeks. So I guess the cliffs notes (and additional thoughts) for this comment are: • Don't underestimate ebooks on mobile devices • They strongly shifted at least my behaviour • Kindle is best for core reading functionality. Fast and with great backend distribution • Iceberg is best for everything else. Let's call it the "premium" ebook experience (for now) • I didn't give Kindle app a second look until 1. a friend recommendation & 2. I heard about free sample chapters. I bought my first book within a day. • You know those lil wait times or bored moments when you would once *play snakes *check email *twitter with your mobile? Now you can knock out a chapter in one of those books you were reading. • Trust me when I say the Kindle iphone app is a good way to make use of all they have converted to ebooks until they can mature the kindle device more and I'm out! I've missed posting here, gotta start visiting again for good thoughts and interviews. elrolio I gotta tell ya, I tried out a couple of the stuff built on the iceberg reader, and for NOW, I think its best for books-plus. For the simplest read and go experience I do prefer the kindle. Iceberg books are beautiful to transcend graphic novels, learning books (give your young child a multimedia educational thing on the iphone to keep em busy for a while). But when I did a comparo between a book I already read on the kindle app, the pages turned slower, font size adjustment lagged, etc; suumary: at the simplest functionality it wasn’t as good.

But I’ve blah’ed past the more important point. Having read about 8 or 10 books on the kindle app I have to say – my reading habits have significantly changed. I read faster, could read in any position and angle, BACKLIT “pages”, Insta-delivery, auto-page-marks. And then I tired to finish a borrowed copy of Outliers, simplicity in reading at its best… and it took me weeks.

So I guess the cliffs notes (and additional thoughts) for this comment are:
• Don’t underestimate ebooks on mobile devices
• They strongly shifted at least my behaviour
• Kindle is best for core reading functionality. Fast and with great backend distribution
• Iceberg is best for everything else. Let’s call it the “premium” ebook experience (for now)
• I didn’t give Kindle app a second look until 1. a friend recommendation & 2. I heard about free sample chapters. I bought my first book within a day.
• You know those lil wait times or bored moments when you would once *play snakes *check email *twitter with your mobile? Now you can knock out a chapter in one of those books you were reading.
• Trust me when I say the Kindle iphone app is a good way to make use of all they have converted to ebooks until they can mature the kindle device more

and I’m out! I’ve missed posting here, gotta start visiting again for good thoughts and interviews.

elrolio

]]> By: News to Us: Absent Presence, Nanovors, Cheeps & Twares, Why Blyk Died and More « MobileBehavior http://bbh-labs.com/%e2%80%9cbig-is-easy-small-is-hard%e2%80%9d-print-is-mobile/comment-page-1#comment-977 News to Us: Absent Presence, Nanovors, Cheeps & Twares, Why Blyk Died and More « MobileBehavior Mon, 03 Aug 2009 19:01:24 +0000 http://bbh-labs.com/?p=2857#comment-977 [...] “Big is Easy, Small is Hard”: Print is Mobile [BBH Labs] ScrollMotion, a New York-based iPhone app developer, is creating a suite of new tools for traditional print media companies to better engage their readers via apps on mobile phones. Their reader software allows publishers to animate content, flipbook-style, and accept third party advertising. [...] [...] “Big is Easy, Small is Hard”: Print is Mobile [BBH Labs] ScrollMotion, a New York-based iPhone app developer, is creating a suite of new tools for traditional print media companies to better engage their readers via apps on mobile phones. Their reader software allows publishers to animate content, flipbook-style, and accept third party advertising. [...]

]]> By: Conrad Lisco http://bbh-labs.com/%e2%80%9cbig-is-easy-small-is-hard%e2%80%9d-print-is-mobile/comment-page-1#comment-974 Conrad Lisco Mon, 03 Aug 2009 13:50:58 +0000 http://bbh-labs.com/?p=2857#comment-974 Great post Adam. I'm a big fan of ScrollMotion and what they're trying to do. They are a new breed of thinkers who understand what it means to be "mobile." Surely there is some learning here for the music industry. Like Conde Nast, record labels like Def Jam are sitting on loads of content just waiting to be redistributed and rediscovered. A great example recently is from Ghostly Discovery (http://bit.ly/WSS8Y), a free app for the iPhone that lets you listen to the Ghostly International and Spectral Sound catalogs (full songs) and share your favorites with friends. Here, you download an app, not an MP3... Net Net, we have to stop thinking about mobile content as something made, final, sent out into the world...it is “consumed” and single serving. Instead, we need to think about mobile experiences - where people drive it...as participative, narrative and driving repeat visits (and revenue). Great post Adam. I’m a big fan of ScrollMotion and what they’re trying to do. They are a new breed of thinkers who understand what it means to be “mobile.”

Surely there is some learning here for the music industry. Like Conde Nast, record labels like Def Jam are sitting on loads of content just waiting to be redistributed and rediscovered. A great example recently is from Ghostly Discovery (http://bit.ly/WSS8Y), a free app for the iPhone that lets you listen to the Ghostly International and Spectral Sound catalogs (full songs) and share your favorites with friends. Here, you download an app, not an MP3…

Net Net, we have to stop thinking about mobile content as something made, final, sent out into the world…it is “consumed” and single serving. Instead, we need to think about mobile experiences – where people drive it…as participative, narrative and driving repeat visits (and revenue).

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